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advanced skin care
nutrients to specific skin concerns is relatively straight forward. Omega oils, for example, are great for hydrating skin fromthe inside and prolonging a tan, vitamin C supports collagen production and vitaminA is a fantastic
all-rounder.There are even skin care supplements, such as SkinAccumax, that are highly effective at addressing congestion and
problemskin.The kind of advice that a trained therapist can offer is not readily available on the high street, so you’re providing an added- value service to your clients.
sound business sense
Themovement towards a holistic, 360 degree approach to skin caremakes sound business
sense.As well as providing an additional revenue stream, it will also generate long-termcustomer loyalty because clients will be so pleased with the improvements to their
skin.The added bonus is that they will feel healthier within themselves, so your salon can help promote a sense of wellbeing, which in turn leads to happier customers.
Nicki Hughes, who runs theWayside House wellbeing centre in Somerset, has seen firsthand how taking vitamins can have a real impact on her customers’ skin health. As an enthusiastic stockist of theAdvanced Nutrition Programme supplements, she was delighted when a client raved about how well her skin had responded to taking the vitamins.
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“One ofmy clients who is a light smoker with sundrenched skin came to a iiaa Skin Analysis event, at which she purchased someAdvanced Nutrition Programme supplements”, explains Nicki. “She returned threemonths later to see the results of taking the high qualitymulti-vitamins which included some extra vitamin C and Skin Omegas.We saw a significant reduction in lines and improvement in skin hydration and naturally she continued to take them.
“My client is clearly impressed with the difference itmade when she added supplements to her skin care routine. In fact, she recently cancelled a facial she had booked for the next day saying that it was because theAdvanced Nutrition Programme supplements she bought had improved her skin somuch!”Although nourishing the skin with vitamins clearly had a dramatic effect on this particular client, it’s important to continue to recommend facials and topical skin care to maximise the benefits.
stay ahead of the game
Taking a holistic, rounded view of skin care is the future of the beauty industry. Adopting this new approach in your own salon will not only help you increase turnover, but will enable you to offer your clients the best possible solutions for their skin concerns. “What started as a quiet revolution is now rapidly gaining pace”, says Lorraine Perretta. “If you want to stay ahead of the game, embracing the idea of feeding skin fromthe inside as well as topically is the best thing you can do for your customers and your business.”
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worth £45
View the December issue on-line for free at
www.BeautyServe.com 72 GUILD NEWS
Karen Deehan works for International Institute For Anti-Ageing (iiaa). For more information,
telephone 0208 450 2020 quoting Guild News or visit
www.iiaa.eu
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