lash treatments
If you thought themost you could expect fromlash enhancements were fiddly old fashioned strip lashes, then think
again.Today’s lash enhancements, whether they be individual, flares or strips, are created fromnatural-looking materials using the latest adhesives with long-lasting results, or curled and conditioned to look like natural lashes.
“Giving any look fromnatural to full on glamour, lash extensions are quickly becoming themost popularmust have beauty treatment in salons and Spas. Lash extensions are a relaxing treatment appealing to a widemarket fromyoung professionals to the older client,” explains Natalie Piper, Brand DevelopmentManager atThe Eyelash Design Company, whose flagship Lash Perfect Lash Bar is now in its second year of trading demonstrating that eye treatments can stand alone as a salon service.
Lash treatments offer you the opportunity to increase your salon footfall as well as spend when offered alongside other treatments such asmake- up application but have also become a treatment in their own right.
When applied and removed properly, today’s lash enhancements create no damage to the natural lashes, and simply fall out when the lashes are shed in their natural cycle every 8-12 weeks.A new set of lashes can then be applied,meaning repeat business for the salon and guaranteed satisfaction for your clients.
You can price your treatments depending on how often a client comes for an appointment – the longer between appointments themore expensive the treatment, asmore lashes will need replacing, similar to how you would market infill treatments for nail enhancements.
The flagship Lash Perfect Lash Bar just off London’s trendy Carnaby Street is now in its second year of trading demonstrating that eye treatments can stand alone as a salon service.
The trend for lash enhancements follows the increasingly dramatic eye looks worn by celebrities, actors and singers on a daily basis; no longer are luscious lashes just kept for special
occasions.As withmost trends, in recent years this has filtered through to the high street, and today women, fromteenagers through tomature clients, are demanding these looks for themselves.
lash health
As well as enabling you to offer an in- demand treatment, lash enhancement today is also aboutmaintaining and improving the health of lashes.A number of products are now available which are applied to the lash line and lashes themselves, to help condition and encourage new growth. These products prove to be ideal retail items for clients who simply want to improve the quality and appearance of their natural lashes without wearing enhancements.
training
Each lash supplier offers a range of training options to ensure that you and your clients get themost out of your lash services.
Turn the page to see the lashings of lash products available to you…
For example, Nouveau Lashes offer a number of training packages depending on experience: Graduate,Masters, and
Conversion.They have also recently introduced a new elite lash training course ‘Nouveau Lashes Catwalk.’This is the first lash training course to take into consideration the influence fashion commands over beauty, and comprises a two-day training course at a Nouveau Beauty GroupTrainingAcademy as well as a half-day update seminar every sixmonths to coincide with London FashionWeek.
The aimof NL Catwalk Signature Lashes is to establish technicians as definitive LashArtists so that they can introduce their clientele to a luxury, high-fashion treatment, command a higher treatment price and ultimately attract amore affluent clientele who seek a unique, high quality and fashion- led beauty treatment.
44 GUILD NEWS
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