salon spy
salon spy
Clarins’Managing Director RobinVincent presents Richard Dean, Dean&Smedley owner, and the team with their Clarins Gold Salon of theYear Status.
name: The Beauty Salon @Dean & Smedley
where: Market Street, Ashby De La Zouche, Leicestershire LE65 1AS
t: 01530 411 457 e:
salon@deanandsmedley.com
owner: Richard Dean
manager: CarolineArnold
signature treatments: Clarins TriActive Facial, and Guinot Hydradermie Facial
brands used: Clarins, Guinot, Crystal Clear, Jessica, St Tropez,Vani-T
40 GUILD NEWS
So tellme, how did you win Gold Salon of the Year?
“We became a Clarins Gold salon three years ago, and when we went to one of the Gold Salon award ceremonies we never thought that we would win
it.All of the other winning salons and Spas had 20-odd rooms, and were not a small family-run salon like ourselves.
This has been an exciting 2012 for Leicestershire salon Dean & Smedley, winning joint first place as Clarins’Gold Salon of theYear. Established for around 25 years under a different guise, the salon was renamed Dean & Smedley around six years ago and is located above the Dean & Smedley Pharmacy shop in the market town ofAshby De La Zouche. The team of four therapists, assisted by four Sales Consultants based in the Pharmacy, serve around 120 clients a week. Salon Spy met SalonManager CarolineArnold to learn what it takes to achieve gold…
“But I looked at the other winners and thought that’s what I want, I want to win it. From there, that was the challenge. Every Clarins Gold salon is put in for it, and the top ten salons on sales are test shopped.
“Last year we came third; we got feedback from the test shop and the feedback was literally only a couple of points that I knew we could improve on.
“This year we didn’t know we were in the top ten.When I got the letter [telling us we’d won], I read the first line over and over again! It’s what I’ve always wanted to do, the only problem is now we want to win it back to back, no-one’s ever done it before. To win it once is amazing, but to win it again would be overwhelming.”
What is it about Clarins thatmakes you want to be their best salon?
“With Clarins it is literally the support you get, I can’t believe that this is the only brand I’ve worked with that genuinely want to help you. They are always on the end of the phone for advice, they always want you to go and train. They do so many roadshows and seminars when they are launching new products. It’s
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