brand awareness
“Even nowin 2012 IBDare still the trail blazers in their fieldwith a perfect blend of originality and worldwide recognition”
- Laura Hughes, Grafton International
to uphold the standards set forth by IBD and influence technicians around the world.
As well as having great ideas, customer service is also high-up on IBD’s agenda. Laura comments: “As all UK queries for IBD are managed in-house at Grafton’s, it’s important to this family run business that their level of customer service for their brands is impeccable. It prides itself on an effective training program for all new customer service members to uphold the high levels of customer service so important to the brand and its loyal customers. Customer service staff at Graftons are advised of the high level of accuracy expected of them and as such their services to Graftons and its brand are very much integral to the overall brand image.”
moving on
So with 40 years’ experience, what’s next for IBD? “Even now in 2012 IBD are still the trailblazers in their field with a perfect blend of originality and worldwide recognition, which has enabled them to establish a strong level of customer loyalty and a global presence. This loyalty is something which IBD intend to nurture and grow through new and exciting ventures,” says Laura.
She goes on to add: “IBD are eager to announce the latest addition to the
family, a huge 30 shade collection of rich vibrant lacquers.Wishing to stay true to their acrylic heritage, timing had to be perfect for IBD to have a polish range launch. However, with the introduction of their 100% gel polish JustGel it seemed to call for something to colour match a pedicure. All polishes match the stay-fast shades of JustGel polish already available.”
Formore information on IBD, visit
www.graftons.co.uk or telephone 01827 280 080
2000s - IBD launched a soak-off gel system, a revolutionary gel, and remover. It cures in amatter ofminutes and is easily removed, taking just 10minutes, without damaging the natural nail. It could also last up to 8 to 10 weeks on toes. IBD also launches theirAcrylic range, offering technicians the performance salons need.
2012 - JustGel launches, a range of coloured polish that goes on like a polish and cures like a gel. A total of 54 colours are available today. IBD’s £2 professional lacquer is also launched, available in 54 colours, whichmatch JustGel perfectly.
GUILD NEWS 59
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