ADVERTORIAL
thing that came to mind when people saw our logo. I said I wanted people to know we have their pets’ best interest in mind and that we do a lot more for their animals.”
- ferentiate your practice from competing hospitals and using innovative tactics to increase compliance, encourage repeat visits and boost per-visit transaction revenue.
shampoo and conditioner, vitamins, supplements and den- tal care products. Sogeval Laboratories manufactures the high-quality products, brands the packaging with a custom- clients make periodic trips to the hospital to restock.
“I think that says a lot about the quality of Sogeval products,” Eaton adds.
Put Sogeval private label brands
to work for you Keep in mind that private label products are an important part of your overall practice brand, so begin with a clear vision of the big picture.
your practice’s identity. Sogeval Laboratories provides full- service branding assistance for this stage of the process.
Sogeval offers medicated and nonmedicated pet grooming products; nutritional, joint, liver support and gastrointestinal supplements; and a variety of home dental care products.
Eaton recommends taking time to research a private label product line before you commit.
“It doesn’t take that much time,” she says. “In my case, it involved meeting the rep, asking for the list of ingredients and asking the rep what makes her or his company superior. Then, I tried the product on my animals. If it passed that test and I saw success with my pets, I made a small commitment so I could see what my clients thought of it.
“That’s how I came to work with Sogeval,” Eaton adds. “I’ve been very happy with every product they’ve put out and everything they’ve done.”
- uct line, use Sogeval purchase costs and your knowledge of competing brands’ prices to set the price you charge clients.
“Before adding Sogeval private label products, I was losing more business to Internet pharmacies and pet supply stores,”
Eaton says. “I make my prices very comparable, and I don’t positive return on investment on my private label products.”
Once your brand is defined, create a logo that personifies your practice’s identify. Sogeval Laboratories provides full-service branding assistance for this stage of the process.
Finally, make sure your staff understands why your private label products are the best products for patients. This is where the time you invested in researching the product line and your relationship with Sogeval representatives comes in.
“Every couple of months, I have our Sogeval rep come in and go over everything. That makes it easy for the rep to com- municate each product’s value,” Eaton says.
To learn how to create a brand that makes your practice stand out and discover how private label products can become an important and profitable part of your revenue stream, contact Sogeval at
customlabel@sogevalus.com or visit Sogeval online at
sogevalus.com.
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