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Parasiticide Buyer’s Guide


Parasiticides improve


patient health. Here is how to make them


increase compliance and also boost revenue. by Jan Thomas


N Trends magazine, November 2012


o one knows when client visits will return to their pre-recession heyday; however, in the interim, finding innovative ways to improve companion animal health and bolster your practice’s bot- tom line is an ongoing challenge. As veterinary


professionals and pet owners focus increasingly on preventive care, parasiticides, the oral, topical or injectable medications that prevent infestations, provide a welcome solution. When used correctly and consistently, parasiticides can pre-


vent long, expensive and, unfortunately, sometimes futile treat- ment for preventable ailments. How do you convince clients to invest in a costly inoculation


program? How do you ensure your practice achieves a reason- able return on investment (ROI) on the medication? The answer lies in behaving strategically at every stage in


the process, from deciding what product line to purchase, to determining when and how much product to buy, to marketing effectively to Internet-savvy, research- and opinion-driven 21st- century clients. Here is how to make every parasiticide purchase work as hard for you as it does for your patients.


1. Carry one product line Buying parasiticides—and for this article, we will focus on


parasiticides that target heart, round, whip, hook and other worms—is an expensive proposition, even if you take full advantage of manufacturers’ high-volume discounts.


Photo Courtesy Tom Buckelew, Ph.D., Professor Emeritus, California University of Pennsylvania


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