31


How to Pick the Best Product Line for Your Hospital Choosing a single worm-fighting product for a multidoctor hospital does not have to be contentious. Use a chart like this to help take the emotion out of selecting the product line your practice will endorse.


Product Sponsor


Parasite(s) targeted Benefits promised Benefits observed Product X Dr. Yang


Dirofilaria immitis, Ancylostoma caninum, Toxascaris leonina, Toxocara canis, Trichuris vulpis


Prevents and/or controls multiple parasites


Highly palatable. Clip ‘n save calendar makes it easy for clients to remember when to dose.


Side effects observed/treated # new patients


# patients on year 2+ of treatment


How do you market? Doses per package


Cost per package—practice Cost per package—client


Amount sold in past 90 days


Amount sold same period last year


Volume discounts offered? Amount on shelves now Team votes for this product?


None


23 19


I researched a lot of different brands. This is the best. Also, I’m busy, like you. The calendar makes it easy to remember when to re-dose. 8


$20 (two doses free) $29


1 2-10lbs; 5 11-25 lbs; 7 26-50 lbs


0 2-10lbs; 8 11-25 lbs; 5 26-50 lbs Yes


3 cartons 4


Dr. Smith


Dirofilaria immitis, Ancylostoma caninum, Toxascaris leonina, Trichuris vulpis


Prevents and/or controls multiple parasites


Palatable. Each weight class box is a different color, easily identifiable for multi- pet households.


None 8 27


I use this product on my pet, and have for years.


6


$20 $25


0 2-10lbs; 3 11-25 lbs; 4 26-50 lbs


0 2-10lbs; 8 11-25 lbs; 9 26-50 lbs Yes


9 cartons 2


Product Y Product Z Dr. Gomez


Dirofilaria immitis, Ancylostoma caninum, Trichuris vulpis


Prevents and/or controls multiple parasites


Updated product, new flavors. Chicken flavor is highly palatable.


2 mild stomach upsets. Beef flavor not well received; 3 clients returned product. 11


15


This is a safe and efficient product. It’s FDA-approved and cost-effective, too.


6


$18.95 $25


3 2-10lbs; 1 11-25 lbs; 2 26-50 lbs


0 2-10lbs; 7 11-25 lbs; 5 26-50 lbs Yes


1 carton 1


Trends magazine, November 2012


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