12
STATISTIC OF THE MONTH AAHA EDUCATION CALENDAR
November 5–18 Online web conference Treating Atopic Dermatitis
aahanet.org/webconf
November 14–15 Davenport, Iowa MSAA/AAHA
aahanet.org/MSAA
November 5 Online Solve It! Series The Case of GI Jack
aahanet.org/SolveItSeries
December 3 Online Solve It! Series The Case of the Itchy Kitty
aahanet.org/SolveItSeries
January 24–27, 2013 Vail, Colo. Ski CE (in collaboration with DAVMS)
4.5%
A “cat-friendly practice makeover” may boost your revenue from clients who own cats and increase cat visits. That is what happened with veterinary
practices participating in an initiative developed and implemented by the CATalyst Council, a group of animal health and welfare organizations. Those practices saw revenue from clients who own cats increase by 4.5% and cat visits grow by 9.6%. The results from the 17 practices across the country were reported in the Journal of
the American Veterinary Medical Association. As part of the program, participants surveyed clients, participated in staff training and educational webinars, and included new client education and marketing tools. The pilot group, on average, outperformed the control group by about 5% for feline
visits and 2% for feline total revenue. The median value for the hospitals in the pilot group grew 10% for visits and 7.5% for revenue as compared with the median values for the control group. Differences in visits were statistically significant at a 95% confidence level. The council offers five makeover steps to help achieve similar results. They include: 1. Setting up a basic feline wellness program with recommendations about the frequency of preventive care visits
aahanet.org/AAHAPhoenix2013
Web conferences are available on demand in our archive. Visit
aahanet.org/webconf for more information.
2. Educating staff so all are on the same page about the importance of preventive feline health care
3. Creating separate waiting areas and exam rooms and considering feline pheromone diffusers
4. Training staff in feline-friendly handling techniques 5. Offering tips on how to make transporting and traveling with cats less stressful
AAHA Board of Directors nominations online The president-elect, vice president and three new directors will take office at the close of the AAHA Phoenix 2013 Conference in March. Please visit the AAHA website,
aahanet.org, after November 17, 2012, to see who the Nominating and Leadership Identification Committees have selected for these positions. Eligibility requirements and information for submitting additional nominations are also available online.
Trends magazine, November 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68