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Leading Lights


06. Vintage aged door handle in Tallinn, Estonia.


07. Tallinn's Sea Days 2012 event in July. 03. Surfers perform at Baltic Cup Event. 04. Wide shot of the Capital Tallinn, Estonia.


and 93.5% of the nation files them online. Tallinn is the centre of Estonian political and business life. With a population of 400,000, the capital is the driving force of the country's econ- omy. It has made a name for itself as one of world’s most technology-oriented cities. Its e- business register enables entrepreneurs to regis- ter their new business online in minutes. Widely-used m-payment systems let customers use their mobile phones to pay for various prod- ucts and services like parking and public trans- port tickets. A unique Mobile-ID service allows the users of e-services to securely confirm their identities through their mobile phones to log on to Internet banks or provide digital signatures. Some 98% of bank transactions in the country are done online. The city has 348 public Wi-Fi areas and over 700 public Internet access points. There are many sectors that are ripe for in-


vestment in Tallinn. In recent years, newcomers have found success in everything from ship- building to worm farming. Areas that have been drawing particular interest among foreign in- vestors and entrepreneurs include software de- velopment and technology. Skype was created in Estonia, which has a wealth of innovative companies and highly skilled programmers. Home-grown enterprises like the satellite com- munications company Modesat and defence systems producer Defendec are at the cutting edge in their fields, and Estonian-developed en- tertainment software has recently become a worldwide hit. A number of foreign companies also outsource to Estonia for custom applica- tions and web design.


05. Boats on the Baltic, Estonia. New European Economy  31


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