Coaching
Organisation to the Top Bring your T
hough the exact changes vary across industries and sectors, the business world, as it was once known, is not what it used to be.
Cliché? Maybe. Truth? Definitely. Nowadays, due to constant downsizing, re-
structuring, mergers, and other organisational changes, organisations are expected to do more with less. They need to be able to work through a multitude of transitions and come out at the other end, not only unscathed, but on top. And, in order to succeed, they must be creative…which means not only doing it differently than com- petitors, but doing it better.
What’s a company to do? Professional coaching has been proven as an in- novative tool to help organisations do more with less, move through transitions gracefully and successfully, and develop work environments to allow organisations to achieve their goals. According to the International Coach Feder-
ation’s 2010 Global Consumer Awareness Study, professional coaching is being used to help people all over the world improve work performance, expand career opportunities, and increase self-esteem. Previous ICF research has found that coaching generates a very good re- turn on investment—a median return of seven times the initial investment for businesses. Organisations around the world of all sizes and of all types have experienced the results pro- fessional coaching brings. Not sure if coaching will work for your organisation? Think again.
• Been through a recent downsizing, restructur- ing, or merger and need to re-think your man- agement approach? Bring in a coach! • Having trouble attracting and retaining tal- ented employees? Need to commit to investing
100
in employee development? Bring in a coach! • Have fewer managers/employees whose duties have expanded beyond what they were origi- nally hired for? Bring in a coach! • Need to be creative when it comes to achieving strategic business goals and maintain high lev- els of customer satisfaction? Bring in a coach!
So how do you find the right coach for your team? Finding and hiring a coach isn’t as simple as conducting a Google search. You want to make sure you find the right coach for your team. Once you determine your reasoning for wanting a coach, you will want to begin your search.
As coaching is an unregulated profession, there are many people out there who call them- selves coaches yet have not had coach-specific training. In fact, according to the 2012 ICF Global Coaching Study, 43 percent of respon- dents found “Untrained individuals who call themselves coaches were viewed as the main fu- ture obstacle for coaching over the next 12 months.” It is very important to know who you are hiring. To avoid hiring coaches who may solely be relying on skills they have acquired while per- forming other careers, coaching clients prefer proof that their coach has been trained properly as a coach. Research shows a growing desire by clients for coaches to be able to clearly demon- strate their coach-specific training and experience. According to results of the 2012 ICF Global Coaching Study, 76 percent of all respondents agree that, “The people and organisations who receive coaching expect their coaches to be cer- tified/credentialed.” This is consistent with pre- vious findings from the 2007 ICF Global Coaching Study that showed that 52 percent of respondents reported that, “The people we
coach increasingly expect us to be credentialed.” and the 2010 Global Consumer Awareness Study that showed that 84 percent of participants agree on the importance of certification/credentials. One way to begin your search for a coach is through the Coach Referral Service (CRS) at
Coachfederation.org. The CRS is an online data- base that includes only ICF Credentialed coaches. ICF Credentialed coaches have com- pleted stringent education and experience re- quirements and have demonstrated a strong commitment to excellence in coaching. Once you have selected your top candidates,
interview them! Let the ICF help you—read our top nine questions to ask a potential coach:
1. Are you a member of the ICF? 2. Do you hold an ICF Credential? 3. What is your coaching experience (number of individuals coached, years of experience, types of coaching situations, etc.)?
4. What is your coach-specific training? (Enrolled in an ICF approved training program, other coach-specific training program)?
5. What is your coaching specialty or areas in which you most often work?
6. What specialised skills or experience do you bring to coaching?
7. What is your philosophy about coaching? 8. What is your specific process for coaching? 9. What are some coaching success stories (examples of individuals who have succeeded as a result of coaching/how the coach added value)?
Having your candidates’ responses to these questions will make the final selection process that much simpler. For more tips on how to get started with a professional coach, visit:
Coachfederation.org/Value.
New European Economy
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