In Focus
CA Dreamome True M
yriad by SANA Hotels is one of the most awaited hotels in Lisbon. The uniqueness of its location, literally standing by the Tagus River and the imposing body that rises along its 140 meters height are two among others characteristics that make this hotel so unique.
In 2012, the dream becomes part of Lisbon reality and after the expectation surrounding the building it is finally possible to admire the breathtaking architecture, the magnificent view of Lisbon and enjoy the mix of fun and business provided by the phenomenal Sayanna Wellness SPA and the fantastic Myriad Crystal Center, a congress and events center with the capacity to do almost everything business people wish for. We put some question Mr Carlos Silva Neves SANA Hotels Administrator regards this amazing new development
New European Economy - How do you cre- ate value for the customer and differentiate your hotels from the competition?
Carlos Silva Neves -We believe that every customer is different, that’s why in SANA Ho- tels we offer a world of concepts according to each personality. In SANA Hotel’s World qual- ity is not determined by the number of stars but instead by the uniqueness of the concepts. Our hotels are divided in three concepts, Style, Ex- cellence and Epic and each category has its own identity, its very own essence reflected in a cus- tomized, intimate and inspiring service.
NEE - What unique experiences do you offer people who stay at Sana Hotels?
CSN - All our hotels are carefully located and conceptualized to offer the experience our cus- tomers are looking for. At SANA Style concept we offer experiences with style and the well- being of our costumers is always a priority. At SANA Excellence concept, excellence is more than just a name. Excellence is a philosophy as- sociated with the art of welcoming. Finally, at the SANA Epic concept are the Five Star
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Hotels that know how to provide luxury and el- egance in every room. An “epic” experience in the true sense of the word.
Also we have created a unique SPA model available at some of our hotels, such as the EPIC SANA Luanda and more recently at the Myriad by SANA Hotels. The Sayanna Wellness SPA reflects the perfect mix between Africa and Asia, guarantying a real experience of balance and well-being.
NEE - What meetings and events facilities do you have for business travelers?
CSN - Lisbon is the 10th most wanted city for business meetings according to The Interna- tional Congress and Convention Association. For us is very important to offer a complete service to our customers and allow them the maxim comfort possible, that’s why SANA Ho- tels offers meeting rooms on the majority of the group hotels. According to locations we also have private car park and parking for buses. On Myriad by SANA Hotels, the most recent Hotel in Lisbon, business travelers can find the unique Myriad Crystal Centre, a congress and events centre with everything in one place,
seven meeting rooms, five boardrooms, a foyer and a deck.
This is one of the best places to do your event.
NEE - Your hotels are mostly located in and around the Lisbon area. What makes this part of the world special for tourism?
CSN - Lisbon is one touristic city for excellence. Also we cannot ignore the world travel award for Best European Destiny, won on 2009. Everything happens in Lisbon, tourists can find different activities for all tastes 24/7. For exam- ple, cultural events, concerts, historical heritage, modern art, beautiful landscape, a river, beaches and so on.
NEE - In addition to your Portuguese prop- erties, you have hotels in Berlin and Angola. Any plans to expand further?
The secret to succeed is to never give up and keep innovating. On the next few years we in- tend to expand outside Portugal, on countries with growing economies, such as Brazil or Colombia, in Latin America, Africa and Europe. If everything goes as planned, we will open one hotel abroad every year.
New European Economy
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