Coaching
greatly, and coaching is a useful tool to deal with many of those changes.
industry. Te business world has changed
has been huge growth in the coaching
In recent years, there
individual is extremely successful but success has become problematic, work and life are out of balance, one has not identified his or her core strengths and how best to leverage them. So how do you know if coaching is right for you? If you have a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease. As coaching is a partnership, you must find it valuable to collab- orate, to have another viewpoint and to be asked to consider new perspectives. You must be ready to devote the time and the energy to making real changes in your work or life. If this is the case, then coaching may be a beneficial way for you to grow and develop.
If you have decided to take on a coach, your first port of call should be the International
New European Economy
Coach Federation (ICF). Founded in 1995, the ICF's goal is to advance the art, science, and practice of professional coaching. As the lead- ing global coaching organization, the ICF is working toward this goal by setting high stan- dards, providing independent certification, and building a worldwide network of credentialed coaches. ICF members specialize in a variety of coaching areas, including executive coaching, life coaching, leadership coaching, relationship coaching and career coaching.
Findings from the 2010 ICF Global Consumer Awareness Study, showed that more than two- fifths (42.6%) of respondents who had experi- enced coaching chose "optimize individual and/or team performance" as their motivation for being coached. This reason was followed in the ranking by "expand professional career
opportunities" at 38.8% and "improve business management strategies" at 36.1%. Other more personal motivations like "increase self-es- teem/self-confidence" and "manage work/life balance" rated fourth and fifth.
The ICF advises that when looking to hire a coach, prospective clients should educate them- selves about coaching. Clients should also know their objectives for working with a coach and in- terview three coaches before deciding on one. Coaching is an important relationship. There should be a connection between you and the coach that "feels" right to you. Thousands of ar- ticles have been written about coaching in the last few years. The ICF Research Portal hosts the latest coaching research articles, case studies and journals:
http://www.coachfederation.org/portal
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