Got a die hard roadie customer or two? Or perhaps just one or two regulars with Strava on their phone who are simply trying to go faster? Mark Sutton rounds up the latest and greatest product for the tarmac speed freaks and more casual fitness rider…
Madison
WITH A new range having just launched at Eurobike, there’s plenty of eye- catchers from Cervelo. The P5 remains a contender for the fastest bike out there, with awesome acceleration and top speed thanks to the frame’s carefully considered construction. The bike’s adjustability helps the consumer achieve their perfect fit with the aid of Cervelo’s stack and reach charts. A hidden battery port can also be used to store tubes if the rider opts for a mechanical set up. From Genesis, who have recently announced a branded road team headed up by Roger Hammond, there is a solid 2013 catalogue of road bikes. In development, Madison has a new stainless steel 953 frame, which will
incorporate modern standards such as a Shimano press fit BB, oversized XX44 headtube with tapered fork and a Di2 specific version of the frame with battery mount. With an extensive portfolio of
accessory brands, Madison has your roadie customer covered. What’s more, with Shimano within its stable, Madison is the primary UK source for most repair stock and has plenty of cable reels and much more to boost workshop margins. 0208 385 3385
Hotlines
FOR 2013, the Lapierre Sensium range has two new carbon frames – the 500 and 700, which have a different frame featuring a special polymer insert to dissipate vibrations. The 100-400 models are built
around a stunning new carbon monocoque frame that has been designed to be a perfect balance of
comfort and performance. The Sensium range is designed for longer rides with a more relaxed geometry than the all-new Xelius EFI, Lapierre's pure race model. For 2013 the line up has been introduced with very aggressive pricing, with the Sensium 200 coming equipped with Shimano 105 shifters and mechs, Shimano WH R501 wheelset and Ritchey finishing kit for £1,299.99. 0131 319 1444
Fisher Outdoor
THE SRAM Group has released information on all of its planned 2013 road groupsets, as well as some new carbon clinchers. Starting with those, the Super-9 is
laying claim to be the ‘fastest disc wheel ever’. We can’t verify that, but the Zipp-developed carbon clinchers, at 27.5mm wide and with a weight of 1,175 grams a pair are compatible with cassettes up to 11-speed to work with all modern drivetrains. Back to groupsets, this year the main
performance items come from the Force, WiFLi and Red labels, with performance improving respective of order. What you will find this year is that Red’s features are beginning to trickle down, upping the value of Force in particular.
Chicken Cyclekit
CHICKEN CYCLES are set to display the new Dedacciai Strada and Cinelli 2013 ranges of bikes and frames at the Birmingham NEC Cycle Show, so if you’re unfamiliar with the distributor’s stable, pop by stand G12. Further to
With that in mind, the Force
groupset now features the Zero-loss shifter technology, Aeroglide pulleys on the rear derailleur and newly-developed chainrings that offer professional grade shifts, greater stiffness and improved power transfer. 01727 798345
what’ll be shown at the show, the firm also carries product from Campagnolo, Vittoria, Miche, Nalini, ryde, Sapim, SKS, Selle Italia, and trainers from Jet Black, among other high-profile road labels.
Exclusive territories and strong dealer margins are on offer, according to the tarmac specialist. If you are interested in becoming a stockist for either of these brands, call the sales office on 01525381347 or visit us at the show on stand G12. 01525 381347
NEC, Birmingham 27th September (Trade Only) 28th - 30th September (Open to the public)2012.