COOPER Bikes is planning to offer a wider range of bicycles to retail alongside an apparel range. The brand now has distribution coverage in almost all European markets, as well as the USA, Japan and other main markets. There are ‘exciting collaborations’ in the
pipeline, as well as the brand’s first 29er and a Dutch-style sit-up-and-beg bike. The brand has established itself as
something of a lifestyle magazine darling, scoring coverage in a wealth of magazines outside the traditional cycle media channels. Mike Cooper told BikeBiz: "I’m happy with
bikeandtriathlon @bikeandtri Why should you exhibit at
Audience – the show’s marketing will ensure a large, enthusiastic audience for your brand
Targeted – the show will be split into Zones reflecting all aspects of cycling and triathlon.
Sponsorship and advertising – a wide range of sponsorship and advertising options are available for your brand.
But most of all The Bike & Triathlon Show is your show. You can make it whatever you want it to be.
the way it has gone so far. We’re planning to reach more markets and we’ll have a higher number of accessories next year – and more dealers too."
the Bike & Triathlon Show? Location – a huge and proven demand for bike and triathlon products and services in the North West of England.
SKS HAS unveiled a wide array of fresh product at Eurobike, including new mudguards, pumps and bags. Key lines include the new high pressure hose connection pumps Spaero Sport Alu (£34.99 RRP) – sporting an aluminium body – and the Spaero Sport Deep Black (£29.99 RRP), the latter featuring outside synthetic material and an aluminium piston tube. Both offer 115psi pressure, suited for Presta valves. The hose doesn’t have to be screwed on the pump before start with inflating, but instead is just being pulled out and screwed on the valve. They are available from January onwards. In the mudguard category, SKS is offering the S-Blade (£12.99 RRP) rear mudguard for thin 28-inch/700c tyres, similar to the brand’s X-tra Dry rear mudguard for MTBs. Available now, the powerstrap quick-release attachment allows mounting to all common seat post diameters. It weighs 106g. Other offerings include new bags, a design update of Shockblade and X-Blade and a further width option (47mm) of the Velo Series of mudguards. In other SKS news, the brand now
distributes Selle San Marco into the German 6 BIKEBIZ OCTOBER
Over 14 new lines now introduced
and Austrian markets. SKS is distributed via Chicken Cyclekit (01525 381347), Madison (0208 385 3385) and Raleigh (01773 532600) in the UK. www.sks-germany.com