Typically tight-lipped prior to show debuts, it’s often difficult to know where to look for the ‘must see’ items ahead of the opening day. Thankfully, with a little help from Max Bikes PR, we can present to you a handful of the highlights before the doors open later this month…
FLI DISTRIBUTION, KTM AND O’NEAL STAND: G63
KTM is looking to increase its exposure in the UK, having dipped its toe in over the past few years and as such will be bringing a large range of 2013 bikes to the show. There will be over 170 bikes featured, including mountain, city, road and e-bikes. Another label very important to Fli’s stable
is O’Neal, which continues to produce a huge range of cycle clothing, with a bias towards the more gravity-based aspects of the sport, but with the addition of more UK-specific trail centre type wear for 2013. One of the highlights of this new range is
the O’Neal Orbiter helmet featuring the Fidlock buckle. If you’ve not seen the Fidlock in action before, to put it simply, the mechanism is one of the easiest to operate with gloves with a single pinch.
CHICKEN CYCLE-KIT STAND: G12 All of Chicken Cyclekit’s major brands are represented this year at Cycle Show. Of major importance is Campagnolo, adjacent to its stand, with its latest Athena EPS electronic 11-speed system and triple groupsets on display. Chicken specialises in Campagnolo Service and spare parts and fits it to almost 100 per cent of its bikes. Vittoria and Geax tyres also has its own
For Gatorade, Cinelli and many more labels, see Chicken’s stand G12
stand, as does the Northampton-based EBC disc brake pad maker. New brands among the stable are Gatorade and its G-Force Pro series of nutritional drinks, also a new cycle-specific range of WD-40, all useful additions