Title becomes official trade media partner for new site Launches September 11th… by Samantha Loveday
THE GOOD Toy Guide is teaming up with ToyNews for the launch of its new website this month. ToyNews has been chosen as the official trade media partner for the site, in a deal which will see exclusive content from the Guide team appearing in the magazine from next month. This will cover sectors such as Outdoor, Classic and more, while providing insight into the links between play and child development. The new site launches on September 11th, and has deals in place with The Entertainer – the main online retail partner of the Good Toy Guide – and Toy Shop UK.
Firms which have had toys tested include Flair, Hasbro and many more. “I’m delighted to have such an enthusiastic, committed trade media
I’m delighted to have such an enthusiastic, committed trade media partner.
partner,” said the Good Toy Guide’s Amanda Gummer. “The approach of ToyNews and Intent Media fits really well with what we stand for. Their reputation in the toy industry will help give a new website such as this
support and exposure, and we’ll provide exclusive content for readers.” Stuart Dinsey, publisher of
ToyNews and MD of Intent Media, added: “This is a fantastic deal for ToyNews and the Good Toy Guide. We have been championing the launch of the new site for the last few months, and see it as a valuable addition to the toy trade. We will be supporting the site through regular monthly coverage in our print magazine, as well as through our market leading website and social media platforms, Twitter and Facebook – all of which will help get the message out and encourage the industry to get involved.” For more information on the Good Toy Guide, turn to page 32.
Ravensburger kicks off TV puzzle push by Samantha Loveday
RAVENSBURGER IS embarking on a heavyweight pre-Christmas TV advertising campaign to push its 3D Puzzles collection.
The firm is lining up 770 TVRS to run from October through to December. The 30-second commercial will feature the 72-piece Puzzleball designs Moshi Monsters, Hello Kitty and Disney Princess; 3D Puzzle buildings Eiffel Tower, Big Ben, Tower Bridge, the Empire State Building and Lighthouse. Further promotional activity for the lines will
include FSDU displays, window displays and product showboards. In addition, Ravensburger will be backing its Jolly Octopus 3D action game with 550 TVRs from October to December.
The 20-second ad will focus on the gameplay, movement and sound featured within the toy, which is for two to five players and aimed at ages four and up. “We are very excited about the TV launch of the new Ravensburger 3D Puzzle range, and we are embarking on a heavyweight TV campaign that will be supported by in-store POS and an extensive FSDU launch,” Benn Bramwell, marketing manager at Ravensburger, explained to ToyNews.
Ravensburger: 01869 363800 5
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SECOND FACTS
A round up of the latest big numbers, stats and tidbits from the toy business
84%
UK kids who have played Snakes and Ladders, according to this month’s Dubit research (page 16)
350,000
The number of London bus products sold by Hornby
29%
The discount supplier Marbel gave its customers, following a pledge to offer one per cent off for every Gold medal won by Team GB at the 2012 Olympics
$400m
Revenues the US-based Commonwealth Toy & Novelty Company expects to make from its officially licensed Angry Birds lines this year
60%
The percentage of parents who spend less than a tenth of their children’s budget on pre-school toys, according to ToyNews research (page 18)
£1 in
every £4 The amount spent on licensed
toys, according to the latest NPD sales data (page 8)