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SECTOR GUIDE CHRISTMAS TV 61 CHARACTER OPTIONS 0161 633 9800 Pre-schoolers are also targeted in
Character Building’s new collection, Sport Stars, is a football construction range depicting players from the English Premier Leagues’ top teams. As well as a high profile ‘Find the Golden Boot’ PR campaign, Sport Stars and the rest of the Character Building portfolio will be supported with 1,600 TVRs. Since its launch, the App Gear the collection has grown with bigger and better app toys throughout the year. The latest game, Elite CommandAR will have the support of 700 TVRs.
ZAPF
Zapf Creation will be supporting some of its key products with heavyweight TV advertising campaigns, including Baby Born Interactive doll. Other products from the Baby Born range that will be on TV include: Baby Born Interactive Kitchen, Baby Born Golden Retriever, Baby Born Interactive Cabriolet, Baby Born Interactive Scooter and My Little Baby Born Potty Training. Baby Annabell will see a
major refresh for autumn and will also be supported by TV advertising. Other products from the Baby Annabell
INTERPLAY
With past success highlighting its products on the small screen, Interplay has increased its TV advertising for Q4 2012. MyStyle, the creative
jewellery and craft kits for girls, kicks off with a heavyweight campaign this autumn, which has increased by 30 per cent following the outstanding results achieved by its 2011 campaign in UK and Ireland. With over 280 highly focused TVRs, and print adverts that feature Deluxe Charm Bracelets, Shrink Craft Jewellery and Designer Jewellery, the campaign has been running from July right through till December. TV campaigns will also support Interplay’s Wild Science range. Adverts will focus on girls favourites, Perfume Laboratory, Bath Bomb Factory and Luxury Soap Science, as well as boys
Character’s schedule with 550 TVRs showcasing the latest additions to the Peppa Pig portfolio, including Jumping in Muddy Puddles Peppa. Other pre-school favourites such as Mike the Knight, Bob the Builder and Fireman Sam will all be supported with a high profile TV campaign of more than 1,500 TVRs. 500 TVRs will support the trendy Blingles Bling Studio and luxurious Orbeez Soothing Spa, along with high profile PR campaigns for both brands. Finally, the eagerly anticipated launch of the Bin Weevils collection, featuring figures and toys, will be fully supported with a massive TV campaign from the launch date in mid-October running up until Christmas. In addition to TV support, lines will have integrated PR campaigns.
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range that will be on TV include: Baby Annabell and Lullaby Bed, Baby Annabell Care for Me and My First Baby Annabell Time to Sleep.
Chou Chou Baby Monitor dolls will also benefit from the TV advertising campaign. If Chou Chou cries, the baby monitor will show you what she needs to keep
her happy, whether it’s her bottle, her dummy, a bit of play time or some sleep. Chou Chou Baby Monitor is suitable for ages
three plus. Chou Chou Rock A Bye will also benefit from Christmas advertising.
01628 488944 NIKKO
Nikko has invested heavily in media support for some of its key lines in 2012 and this will continue right through until Christmas. The new Angry Birds iRacers will be backed by a targeted media campaign across the third and fourth quarters to help capitalise on the current popularity of the licence. The iRacers enable you to re-enact the app by launching the three function Angry Bird from the slingshot action launcher, which
BRAINSTORM
Brainstorm is advertising its RC Illuminated Moon on TV, with around 300 TVRs in November and December. The RC Illuminated Moon is an authentic moonscape that hangs on the bedroom wall. Shining moonlight inside just like the real moon outside, it automatically scrolls through 12 illuminated lunar phases. Alternatively, it has a manual function which allows people to set the Illuminated Moon to look just like the moon outside – from a new moon all the way to a full moon.
INSPIRATIONWORKS
InspirationWorks will be backing its new tablet, Kurio, and many of its pre-school electronic learning toys with TV advertising, as well as a noisy new addition to the range. Kurio features
parental controls, allowing each of the eight profiles to be tailored to different children. The tablet is pre-loaded with full, non-advertised versions of popular apps such as Angry Birds, Cut the Rope, Fruit Ninja, Where’s My Water and many more, along with educational apps. Kurio has a HD movie player, music player, front and back cameras and USB and HDMI connectivity. The tablet also comes with a drop-safe bumper. Also being TV advertised are two
products from the Peppa Pig line. Peppa GROSSMAN
best sellers, Hyperlauncher Rocket Ball Factory and Weird Slime Laboratory. TV adverts are being aired across satellite and terrestrial TV stations including CITV, ITV and E4. There will be further support with print media initiative along with fully integrated PR.
Grossman takes to the airwaves early again this year with its pre-Christmas campaign starting in the late summer and continuing right through Christmas Day and beyond to catch those Boxing Day sales. With all of the TV ads tagged to
support retailers, the company is concentrating on its popular range of scooters: in particular the Lightning Strike Scooter, the Cosmic Light Scooter and the best selling My First Scooter. Pocket money ranges will also be highlighted including the Deadstone
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Pig’s Fun Phonics features eight games to teach kids aged three and over letter, alphabet and word recognition. Peppa Pig’s Little TV teaches children from age two about colours, quantities, numbers and observation. The TV comes with five double-
sided cards and includes over 100 questions, which are answered using the buttons on the remote control. Disney Princess also has two new items being backed with TV ads including the Disney Princess Magical Secret Book and the Disney Princess Magical Tea Set. Also TV advertised is the Fireman Sam
Fun & Learn tablet. Finally, InspirationWorks is moving into plush,with Noisy Norman debuting this autumn/winter.
0141 613 2525
Valley collectables. Fizz Pods are next in the line-up especially the new Princess Fizz and Moshi Fizz. Mermaid Magic and Dino Magic will also be starring in key ads, while Alien Cosmolights and Birth Pods will also feature strongly. The campaign will run on satellite channels continuously from August.
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also doubles as the hand controller. Nikko will also continue to support the amphibious VaporizR with a heavyweight multi- channel media campaign across Q3 and Q4. The media
support across the first half of the year has ensured strong retail demand for VaporizR and the continued backing aims to ensure that this remains one of the must-have R/C vehicles for Christmas 2012.
01200 445 113
SEPTEMBER 2012
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