50 SECTOR GUIDE PRE-SCHOOL FLAIR
Flair will be introducing its Tree Fu Tom pre-school line in spring 2013. The firm will roll out a range of toys inspired by the Cbeebies hit, including action figures, play-sets, role play items and
020 8643 0320
vehicles. The TV show encourages movement development and Flair has highlighted this in its collection. In addition, Flair is bolstering its Jungle Junction line with the addition of the Race Launcher. The toy can be played with on its own or joined with the existing play-set.
The set also includes Ellyvan and
Crocker, with fans being able to race on character against the other. Also new this year is the Taxicrab Boat, which is a free-wheeling vessel that can be pushed along, complete with a host of features.
VIVID IMAGINATIONS
Vivid boasts a vast collection of licensed pre-school favourites in its portfolio. Ring O Rosie (£22.99) and Sweet
Dreams Rosie and Raggles (£29.99) lead the line-up for V&S’ Everything’s Rosie, while Chapman’s Little Charley Bear has Ready Teddy Blast Off (£24.99) – which features the character in a rocket play-set – and Sleepy Time Charley (£19.99). Also available is the Posable Figure Twin Pack (£4.99) featuring Charley and Rivet the Robot. Moving on, and new for autumn/winter in the Baby Jake range is Giggle and Wiggle Jake (£29.99), plus the Bumpety Bump Tractor, which is a push along, sing-along tractor including the show’s theme song. The collection also includes plush and feature plush, puzzles, games, figures and role-play, ranging from £3.99 to £29.99. Finally, Vivid will also be unveiling its
DKL
Aimed at 12-18 months plus, Wonderworld’s Education range offers classic wooden toys, with new items including the Abacus, ABC Alphabet Magnet and Alphabet frame.
Meanwhile, Miniland offers a line of educational aptitude games, new to the UK market. The games are aimed at ages two to three. The Chain Tub allows children to interlink chains together, while helping them develop hand-eye coordination and the basic differentiation of shapes and colours. Activity cards are included to increase
MV SPORTS
MV’s pre-school line-up is underpinned by classic boys licences Thomas & Friends and Fireman Sam. The firm’s 2012 ranges have been enhanced with new feature driven lines to bring the properties to life, with a particular highlight being the Jupiter ride-on. The giant-sized fire engine includes flashing lights and sounds.
SEPTEMBER 2012 01483 449944 MGA ENTERTAINMENT
A number of new characters are joining the Lalaloopsy large doll range this year, meaning there will be over 30 dolls to choose from. As well as the large dolls (£26.99), autumn will see the addition of a
LEAPFROG
The Touch Magic Collection is designed to introduce pre-schoolers to multi- sensory play through interactive touch technology. The range includes toys
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which spring to life with just one tap of a little finger. The Touch Magic Learning Bus (£19.99) is suitable from two years and has more than 40 touch spots that come alive with three different learning modes: learning, music and gameplay. Meanwhile, Touch Magic Rockin’ Guitar (£19.99) comes with over 100 different song variations and is aimed at three years and up. LeapFrog has also introduced
Letter Factory Phonics (£14.99). Based on Fridge Phonics, all 26 letters are now available in an on- the-go self-contained storage unit, helping children to understand letter-sound associations.
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Cloudbabies range in autumn/winter. Price points start at £3.99 and go up to £29.99, with the Cloudyhouse Play-set (£29.99) heading the line. Vivid’s ranges will be supported by heavyweight TV and PR campaigns.
01604 678783 ZAPF CREATIONS
interest and playing time. Tubs come in 60 or 120-piece sets.
0121 748 8000
The firm also has high hopes for Mike the Knight, with a range of trikes, bikes, tri-scooters and safety accessories featuring the character. An underwater-themed range for Octonauts is also proving popular, while Peppa Pig now has new
pink and purple colourways across trikes, bikes and scooters.
New to the Zapf range is the Baby Born Interactive doll (£39.99), which has ten accessories and eight life-like functions. These include drinking, wetting, using the potty, eating, crying and sleeping, while the doll is also fully bathable and makes realistic baby movements. Baby Annabell (£44.99) will see a refresh for autumn and will be supported by TV advertising. Also available in the
Lalaloopsy RC Scooter (£34.99), while further characters will be added to the Lalaloopsy Littles range (£14.99). Over 12 characters will be available this autumn, including the first ever feature doll. Lalaloopsy Littles Sew Cute Patient (£29.99) even comes with a thermometer, a bottle, bandages to heal bumps and bruises, a removable cast and a pet bear. Rounding off the range is Lalaloopsy Silly Hair doll (£34.99), with new additions including Mittens Fluff n Stuff and Bea Spells-a-lot, plus Lalaloopsy Silly Hair Star Harmony B Sharp (£49.99). The doll comes with five snap- on hair/hat pieces that spin, her arms move up and down and side to side, and her body twists. Each hair/hat piece activates a different song and personality. The doll can also perform five songs, play games and tell jokes.
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range is My First Baby Annabell Time- to-Sleep doll (£29.99) and the original My First Baby Annabell (£15.99). Meanwhile, My Little Baby Born
Boy Potty Training Time (£24.99) has a potty training function and comes with a bottle, nappies and potty. The original My Little Baby Born (£15.99) has been refreshed and continues to be available in both girl and boy varieties. It is slightly smaller than the standard Baby Born, has a soft cuddly body and comes dressed in a beany hat and romper-style outfit.
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