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SECTOR GUIDE PRE-SCHOOL 51 JOHN CRANE
The Sevi collection has introduced a series of building and sorting toys to help encourage early development skills. The Stacking Animal collection features four little animals – pig, cat, dog and ladybird - to help develop hand-eye coordination skills, while the bright colours capture children’s imagination.
DRUMOND PARK
There is a simple ‘starter’ version of Drumond Park’s new Pumpazing game (£19.99). Youngsters can take it in turns to pump Zingy’s arms as fast as they can until one of the Zinger balls comes flying off, then it’s on to the next player. Older children can play the full version of the
01604 774949
They encourage matching and sorting skills as children will learn which order the pieces click in place.
Sevi also has a range of construction kits including the Firefighter Construction Kit. This includes colourful nuts, bolts, slats and full instructions designed to help children build a fire engine. Also available are the Aeroplane Construction Kit and a Construction Box.
01473 322000
game, where they start off with an allocation of Zingy Cards, and if Zingy says ‘Uh Oh’, they lose a card. The last player with a Life Card left is the winner.
Drumond Park is running a multi-station TV ad blitz to push Pumpazing in the run up to Christmas.
SCHLEICH
Wildlife remains a popular pre-school theme and Schleich has a vast collection
01279 870000
of animals available. New additions to the range for 2012 include a gorilla male and female with babies, an African elephant family and Asian elephants. There are also a selection of new
feathered friends including a pelican, peregrine falcon and a snowy owl. Other fresh additions include a hedgehog, pogona lizard, giant panda and two polar bears.
PAUL LAMOND
A new Fish and Chicks game is joining the firm’s pre-school educational Chimp and Zee range, which include the likes of Pesky Pirates, Silly Socks, Little Mermaids, Dodge the Dino and Who’s the Princess. Paul Lamond’s existing licensed range includes The Gruffalo, The Gruffalo’s
020 7254 0100
Child, The Very Hungry Caterpillar, Mr Men, Dear Zoo, Maisy Mouse and Looney Tunes. This has been bolstered with the addition of Dr Seuss – the range includes a classic matching game, a Cat in the Hat activity card game, a 24- piece puzzle and a 4-in-1 puzzle. The firm will also be launching a
Room on the Broom Dragon Chase board game, a 24-piece floor puzzle and a 4-in-1 puzzle in September, inspired by the half-hour animation due to premiere on BBC1 this Christmas. Finally, the pre-school 3D floor puzzles collection will be boosted with three designs: Midnight Safari, Singing Sea Creatures and Lightning Bugs. The puzzles come with special 3D glasses which allow the image to come to life and, as an additional educational element children can try to find the hidden letters and numbers that pop out of the puzzle image.
LITTLE TIKES GIBSONS GAMES
Designed in conjunction with child psychologist Dr Amanda Gummer, each element of the My World range of puzzles and games is linked to early learning goals and the UK National
020 8661 8866
Curriculum. There are numerous activities to choose from including four new additions: My Farmyard, My Bugs, My Garden Day & Night and My Silly Stories, too.
Meanwhile, Heads & Tails Jobs is a mix and match puzzle with eight different two-piece or three-piece jigsaws depicting everyday trades and professions. Children will discover which uniform goes with the policemen’s head or that the builder is the man with a hard hat.
Other themes include Nursery Rhymes, Fairy Tales, Farm Animals and Jungle Safari.
HALILIT
The Scotchi range of games and puzzles features pieces that are washable and flexible, while they also have a hook and loop fastening for secure attachment. The pieces are large and easy for small hands to hold; they are a way for children to learn about everything from recognising first colours to understanding the world around them.
01254 872454
Many of the Scotchi products are suitable from 18 months, including the Shapes and Colours set which gives an early introduction to the concept of different colours and shapes. The range features storyboards depicting different scenes and games including Animal
and Opposites Lottos, Supermarket and Fishing Games, plus My First Clock. Products are priced around £12.99.
Little Tikes’ Big Adventures range of play-sets aim to get pre-schoolers to ‘think big’ with creative play, while encouraging fine motor skills. Kids can create their own air show with the helicopter, aeroplane and rocket launcher in the new Big Adventures Action Flyers play-set. Also in the range are the Big Adventures Fire Station, Side by Side Racing set and
AURORA WORLD
YooHoo & Friends will be celebrating its fifth birthday in the autumn, with Aurora launching some new characters to mark the milestone. Five main characters will be
introduced as balloon plush, while there will also be new endangered animals including the mongoose and bearded monkey. Mythical creature dress-up will also be available, featuring a unicorn, yeti and dragon. In addition, there will be a wide range of European flag
SEPTEMBER 2012 01908 268480
Construction Peak Rail & Road set. The firm’s Counting Cash Register helps toddlers learn to count while role- playing. Kids match colour, size and numbers with multi-coloured coins, while there is also a credit card and change dispenser. Pillow Racers are soft, character ride-
on toys in three designs – ladybird, dinosaur and green turtle. With four castor wheels and an easy-grip handle, kids can ride the Pillow Racers in a seated position or on their tummy. Finally, Little Tikes has revamped the classic Activity Garden. It is now available as an open play garden, or alternatively it opens out into a two- sided play centre. It includes a variety of games and interactive activities to develop children’s fine motor skills.
01256 374260
keyclips. There are over 300 lines of plush or YooHoo licensed merchandise already available in the marketplace.
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