48 SECTOR GUIDE PRE-SCHOOL MEGA BRANDS 01844 350033
also introducing new themed bags – including Wacky Wheels and Funny Animals. Each bag includes 70 pieces and 18 special parts, while there is also a 150-piece Deluxe Building Bag. The Play n Go Table will also get a
Mega Bloks has rebranded its core pre- school range for autumn/winter 2012 to Mega Bloks First Builders. The new line- up will feature fresh building bags, themed tubs, vehicles and new story telling/role-playing buildable toys. There will also be new branding with better on shelf presence and a modern packaging design.
The firm has also signed a year-long
partnership with TV presenter and mum, Jenni Falconer. A first for Mega Bloks, the celebrity campaign will focus on children’s development and learning through the early years, promoting the benefits of the firm’s portfolio. It will also focus on Falconer’s life as a new parent.
In terms of product, the company has added to its PVC-free building bags with the Big Building Bag. There are ABC Spell and 123 Count designs, with 30 building blocks, to help children learn picture and word association promoting early brain development. Mega Bloks is
JUMBO
Jumbo is launching its first licensed games in its iPieces range. iPieces Peppa Pig and iPieces Fireman Sam use innovative technology and interactive counters to allow children to play board games on the iPad. Developed alongside a free downloadable app, the characters can be brought to life through visual animation and sound effects, while children can also compete in pop up
refresh. Featuring a new school house theme, it will feature ABC and 123 stickers, a new bus driver figurine and a school bus character. New Lil’ Vehicles products include Sonny School Bus and Dylan Dumptruck, with each featuring an animated face and a removable character. Steer-Me Friends will also be new, offering larger vehicles with new play features. Steer-Me Steve is the first in the collection. Keeping on the friendly character
vehicle theme, Tiny N Tuff Buildables offer numerous build and re-build opportunities. Children can collect three-piece vehicle packs featuring Siren Sam, Fire Fighting Freddy, Timmy Tipper and Racing Rony, plus a larger play-set – Race n Chase Rig. Elsewhere, Mega has expanded its girls offering with Lil’ Princess and will continue to drive its pre-school licences such as Moshi Monsters, Hello Kitty and Thomas & Friends.
The firm is also launching Whirl &
Twirl Ride-Ons in Race Car and Lady Bug themes. They also feature storage for building blocks and toys.
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mini games as they work their way around the board. Jumbo is also strengthening its puzzle
portfolio with the launch of a new 3D Peppa Pig Fairground Ride Game and Everything’s Rosie Raggles Reporter Game, as well as a Bananas in Pyjamas puzzle range.
This includes a 35-piece puzzle
assortment and a four-in-one shaped puzzle aimed at three to five year olds.
GOLDEN BEAR
Golden Bear has significantly increased its pre-school portfolio in 2012. The Bananas in Pyjamas range includes the Banana’s Fun House Play- set, which is a two-storey house that folds out to reveal key play features including an opening door and musical
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staircase. B1 and B2 figures are included. Plush toys are also available, including Day & Night Banana Buddy. The world of Ben & Holly’s Little Kingdom has also grown this year. New play-sets include the Magical Toadstool Play-set which opens out to reveal two different play-sets in one, plus the Magical Elf Tree Play-set. This includes four figures: Princess Holly, Ben Elf, Nanny Plum and the Wise Old Elf. Moving on, and the Chloe’s Closet line includes the Dress-up Chloe Doll, Singing Chloe Ragdoll, Chloe dressed as a princess and Chloe’s favourite toy, Lovely Carrot. There are also three figurine sets to collect, plus Chloe’s Magical Dress-up Closet.
Golden Bear also has collections for Poppy Cat, plus new arts and crafts for Peppa Pig among others.
RAINBOW DESIGNS
Rainbow’s Lola Loves… range includes feature dolls, soft toys, activity and craft toys. Key products include the Lola Loves My Best Dressed bean dolls; Lola Loves My Bestest Friend rag doll; My Especially Special Wooden doll set; and Lola Loves Playing Games Wooden Dominoes set and the My Really Very Giant Floor Puzzle. Meanwhile, the firm’s Abney & Teal collection includes 30cm rag dolls of both characters, plus bean dolls, Mix and Match Card Game and 24-piece floor puzzle, which also features a colouring in image on the reverse. Wibbly Pig bean toys are also
available, along with Wibbly Pig with Blanket and a hand puppet. There is
VTECH
After a successful launch, VTech has expanded the Switch & Go Dinos range to include Brok the Brachiosaurus and Span the Spinosaurus. The range consists of seven collectable cars which change into different dinosaurs – as the dinos get bigger in size, the amount of stages to change increases, along with play value and features.
The firm is looking to build on its success in the infant vehicle category. New vehicles include a cement mixer, tractor and helicopter, which each feature three songs as well as phrases and realistic sound effect, along with
BIGJIGS TOYS
The current range of Baby Bigjigs Toys is an assortment of classic items which have been created especially to promote a productive and enjoyable way for children to develop their skills.
The brightly coloured Activity Walker encourages
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toddlers to become mobile, while also including a host of activities such as a click-clack flower, rolling rattle and fish run. The firm also boasts the Farm House Sorter which includes animals such as cow, duck, sheep, horse, hen and cat. Each has its name printed on the back for early word recognition.
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also a Matching Card Game, Shape Puzzle and 24-piece floor puzzle. Finally, Rainbow also has soft toys, wooden peg puzzle, dominoes and pull along, plus new bookends a 24-piece floor puzzle for Elmer the patchwork elephant.
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new pink vehicles to extend the appeal of the range to girls.
The Car Carrier can carry up to six
vehicles, while the two modes of play teach phrases and more. It also comes with one non-electrical vehicle, a drop- down ramp and three play pieces. VTech is also looking to build
awareness for Gadget the Robot, while the Infant Discovery Cube broadens the firm’s Baby brand. The Spy & Learn Telescope and the Jake Learn and Go are both part of the Jake and the Never Land Pirates collection. Meanwhile, VTech MobiGo 2 is the updated version of the Touch Learning System. New features include a motion sensor, a QWERTY keyboard and four- directional keyboard, while the product also includes e-books, drawing activities and a picture viewer. Finally, the company has high hopes for InnoTab2 – the new model has a 1.3 mega pixel camera with a rotating self- portrait lens, as well as video player, art studio, G sensor, learning apps and a built-in microphone, among a host of other features.
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