EXHIBITIONS FORECAST

2012 continued from page 72 23 American

Association forCancer Research 17,000

24

Pittsburgh Conference onAnalytical Chemistry &Applied Spec-

troscopy 16,876

25 California

DentalAsso- ciation:San Francisco 16,064

For the second year running, the Greater

New York Dental Meeting took top honors for the largest U.S. medical

meeting. Furthermore, six of the top 15 medical meetings in 2010 were dental-related.

Last year, the average total attendance for the top

50 health-care meetings was 19,512—a 5.1-percent increase over 2009.

The average reported profes- sional attendance at these meetings was 13,227, a 7.2-percent increase.

5 SOURCE:

Healthcare Convention & Exhibitors Association (www.hcea.org)

74

Top10 Subjects for InternationalMeetings 1. Medical sciences 2.Technology 3. Science 4. Industry 5. Education

6. Social sciences 7. Economics

9.Transport and communication 10. Commerce i

INDUSTRY SECTOR BZ CG CS ED FD FN GV

8. Management

2,026 1,626 1,498 769 649 597 449 414 390 346

SOURCE: International Congress and Convention Association (www.iccaworld.com)

18.1% 14.5% 13.4% 6.9% 5.8% 5.3% 4.0% 3.7% 3.5% 3.1%

TheUniverse of Business-to-Business Exhibitions in 2009

Professional business services Consumer goods and retail trade Discretionary consumer services Education Food

Financial, legal, and real estate Government

HM Building, construction, home, and repair ID

Industrial/heavy machinery, and finished business outputs

IT Communications and information technology

MD Medical and health care RM Raw materials and science ST TX

# of Events % of Total 893 649 472 672 278 658 352 386

10.0% 7.2% 5.3% 7.5% 3.1% 7.3% 3.9% 4.3%

435 784

Sporting goods, travel, and amusement Transportation TOTAL

1,549 930 491 413

8,962

4.8% 8.8%

17.3% 10.4% 5.5%

100.0%

The CEIR (Center for Exhibition Industry Research) Exhibition Indus- try Census 2010, which surveyed exhibitions that took place in 2009, catalogued about 13,000 events. Approximately 9,000 of these met CEIR’s minimumdefinition for an exhibition: at least 3,000 square feet of exhibit space and 10 or more exhibiting companies. These 9,000 business-to-busi-

ness events were divided into the 14 industry sectors broken out at left. For all exhibitions in each sector, four “component values” were measured: net square feet (NSF), exhibitors, attendance, and rev- enues. The totals of these metrics were then weighted relative to the “market share” of each parent industry sector. This forms the 2009 baseline of “100” for the CEIR Index.

4.6% pcmaconvene November 2011

SOURCE:

Center for Exhibition Industry Research(www.ceir.org)

www.pcma.org