COMMUNITY RELATIONS They build relationships, create content, and organize events for communities. Sound familiar? Not only do online community managers—a new and growing profession—have much in common with meeting professionals, they have insights to share when it comes to social media and meetings. To get a better sense of how meeting planners can help their organi- zations build online communities— particu- larly around their events—Convene circled the globe to speak to two online community-management experts. Because it isn’t called theWorldWideWeb for nothing.

C M P CERTIFICATION MADE POSSIBLE BY MICHELLE RUSSELL ILLUSTRATION BY JAMES YANG

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pcma convene November 2011

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