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LODGING FORECAST
O 2012
Residential Center Conference
Meetings Percentage
ofAttendees byType
International
60.5% 18.7% 17.9% 2.9%
5 Local
Regional National l SOURCE: PKF Consulting (www.pkfc.com) 54
Profile ofResidential ConferenceCenter Facilities
All Less Than 100–249 Average by Size
Number of Guest Rooms (All) % Single rooms % Double rooms % Suites
Number of DiningRoomSeats Number of LoungeSeats
Number of Meeting Rooms Meeting Room Size (sq. ft.)
Total Meeting Room Space (sq. ft.)
Average by Classification
Number of Guest Rooms (All) % Single rooms % Double rooms % Suites
Number of DiningRoomSeats Number of LoungeSeats
Number of Meeting Rooms Meeting Room Size (sq. ft.)
Total Meeting Room Space (sq. ft.)
70 175 250+
Residential 100 Rooms Rooms Rooms 240
61.6% 33.3% 5.1% 327 81 37
1,051 38,588
Executive 257
64.9% 30.2% 4.9% 294 85 47
981 46,386
51.8% 45.7% 2.4% 226 29 13
955 12,143
Corporate 395
92.5% 5.6% 1.9% 399 174 70
899 62,500 407
52.8% 66.9% 43.1% 27.3% 4.1% 270 60 26
1,002 1,086
25,972 67,385 College/
Resort 257
Univ. 154
45.2% 52.6% 47.1% 43.2% 7.7% 357 67 26
1,301 1,089 33,953 27,017 n SOURCE: PKF Consulting (www.pkfc.com)
4.2% 299 50 25
5.8% 442 123 62
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2014. Meetings will continue to be shorter in duration, and the elimination of a signature event or meal period will persist. On a positive note, we are starting to see the return of small incentive trips by corporations for their top per- formers, andweexpect to see more of these types of events in 2012.This trendis also being accom- panied by corporate desires to focus more on employee satisfaction and travel comfort as opposed to just cost savings. Another important travel trend that will
escalate in 2012 is about travel technology.There will be a growing demand for hotels to become more social and viral in their marketing efforts; consumers will continue to look for the best value proposition as hotel rates rise.Travel shop- pers will continue to search for deals and dis- counts at record levels. In 2012 consumers again
pcmaconvene November 2011
will be willing to invest more time in the research process in order to save money—they will look forthe best deals they can find, to get themost bang fortheirbuck. Flash-sale sites will continue to flourish, and we most likely will see a con- tinued consolidationof travel providers and flash sites in 2012. The growing adoption of web- enabled mobile devices in conjunction with mobile sites and social marketing will revolu- tionize how many companies do business in 2012 and beyond. What we do know is that as we approach
2012, the industry continues to be optimistic about growth in the lodging sector. However, what is even more clear is that rapid change in the lodging environment will continue with the changing global economy.
Barry Goldstein is chief revenue officer for Dolce Hotels and Resorts (www.dolce.com).