MEETINGS INDUSTRY FORECAST

REMARKABLE RESILIENCE Any assessment of the state of U.S. exhibitions and events must be

prefaced by the understanding that, unlike many other types of face-to-face events, trade shows are a very precise mirror reflection of the various industries and avocations that they serve.

By Steven Hacker, CAE www.pcma.org pcma convene November 2011 67

ILLUSTRATION BY JESSICA HISCHE