TheUniverse of Business-to-Business Exhibitions in 2009
Professional business services Consumer goods and retail trade Discretionary consumer services Education Food
Financial, legal, and real estate Government
HM Building, construction, home, and repair ID
Industrial/heavy machinery, and finished business outputs
IT Communications and information technology
MD Medical and health care RM Raw materials and science ST TX
# of Events % of Total 893 649 472 672 278 658 352 386
10.0% 7.2% 5.3% 7.5% 3.1% 7.3% 3.9% 4.3%
435 784
Sporting goods, travel, and amusement Transportation TOTAL
1,549 930 491 413
8,962
4.8% 8.8%
17.3% 10.4% 5.5%
100.0%
The CEIR (Center for Exhibition Industry Research) Exhibition Indus- try Census 2010, which surveyed exhibitions that took place in 2009, catalogued about 13,000 events. Approximately 9,000 of these met CEIR’s minimumdefinition for an exhibition: at least 3,000 square feet of exhibit space and 10 or more exhibiting companies. These 9,000 business-to-busi-
ness events were divided into the 14 industry sectors broken out at left. For all exhibitions in each sector, four “component values” were measured: net square feet (NSF), exhibitors, attendance, and rev- enues. The totals of these metrics were then weighted relative to the “market share” of each parent industry sector. This forms the 2009 baseline of “100” for the CEIR Index.
4.6% pcmaconvene November 2011
SOURCE:
Center for Exhibition Industry Research(www.ceir.org)