This month in ToyTalk: The Lego PR ladies mingle with celebs at the ITV Soap Awards, The Fence Club accept a cycling challenge, Tomy crowns Making K’Nexions winners and the Toy Trust calls for Three Peaks support...
TOYTALK Starspotting Send us your celebrity pics
TOY GUINNESS WORLD RECORD OF THE MONTH
Longest line of toy cars
THE LONGEST line of toy cars consisted of 3,001 toy cars and measured 239.1 metres (784 feet, five-inches) in length. It was created by children and volunteers in Reutte, Austria on September 22nd 2010. The date is officially a ‘car free day’ in Europe. Corporate.guinness worldrecords.com
A STAGGERING 125 toy industry people from 22 companies have signed up for the Toy Trust Three Peaks Challenge on July 6th. With four weeks to go (at time of press) the focus is on fundraising with a goal of raising £100,000 to build, equip and run an orphanage in Malawi. “We need everyone to sponsor somebody if we are to reach our fundraising goal,”
stated Toy Trust Chair, Nick Austin. “If you cannot find someone to sponsor online please send a cheque made payable to the TOY TRUST CHARITY and send to Matt Jones at the BTHA. This is the biggest fundraising event the UK toy industry has ever attempted and providing a safe home for 48 orphaned children should be all the motivation anyone needs to support with some cash.”
FENCE CLUB GET ON THEIR BIKES
FOR THE second year running, Lego was a sponsor of the recent ITV Soap Awards. Over 300 gift bags including Lego goodies were handed out on the night to stars including Emma Bunton, Denise Van Outen, Charlie Brooks, Rupert Everett, Omid Djalili, Philip Schofield, Keith Lemon and Sid Owen, among others. Lego PR manager, Emma Owen, along with Corinna Henson and
Sharday Well from agency Norton and Co, were treated to VIP seats among the Emmerdale cast members and access to the after show party. And to prove it, here’s Henson with Eastenders’ stars Pam St Clements and Jessie Wallace.
SEVEN INDUSTRY execs are to cycle from London to Paris in three days to raise money for The Fence Club. On June 28th, Robert Mann, Kevin Jones, Steve Dawkins, Phil Hooper, Phil Green, Roddy Bridges, Mary Wood and Steve Wilks will set off from ExCeL in London to follow a route which has been created in celebration of the London 2012 Olympics.
The team will arrive at the Eiffel Tower in
Paris on June 30th, having travelled the Avenue Verte, which will officially open with
a team of Olympic athletes cycling across for the Games.
Those wishing to donate can send cheques to: Peter Brennan, Brook Barn House, Papworth St Agnes, Cambs, CB23 3QU. Cheques should be made payable to The Fence Club and indicate that you are a UK tax payer, along with your name/address and confirm that the donation qualifies for Gift Aid. All money raised will be donated to children’s charities throughout the UK and Ireland.