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www.toynews-online.biz Pop star dolls


Jessie J Katy Perry Rihanna Cheryl Cole Selena Gomez Beyonce Pixie Lott Tulisa


Olly Murs


The Saturdays Taylor Swift Nicki Minaj Tinchy Strider Labyrinth


RESEARCH DUBIT 17


Dubit asks kids for their views on the current crop of pop star dolls, and the ones they’d like to see...


WOULD YOU BUY A DOLL OF THESE POP STARS? Yes Maybe


DO YOU OWN ANY OF THESE POP STAR DOLLS?


Miley Cyrus/ Hanah Montana


Justin Bieber JLS Aston JLS JB JLS Marvin JLS Ortse


dolls, an impressive 43 per cent owned all four. However, only 16 per cent of One


Direction owners have collected all five and only 13 per cent of The Wanted owners had the whole group.


In the case of One Direction and The Wanted, girls were most likely to only own one member. While the market for pop star dolls is clearly a busy one, this research shows that there is certainly plenty of appetite for even more to come.


One Direction Louis One Direction Harry One Direction Liam One Direction Zayn One Direction Nial The Wanted Nathan The Wanted Tom The Wanted Siva The Wanted Jay The Wanted Max


Yes


I did but I don’t any more


No, but I’d like to


DO YOU PLAY WITH POP STAR DOLLS?


0.6 0.5 0.4 0.3 0.2 0.1 0


Yes, my own


Yes, a family or friends doll


i used to but I don’t any more


No, never


Dubit is a specialist youth research agency and digital development studio. By utilising a deep understanding of young people’s motivations and behaviours, Dubit works with brand owners worldwide to create digital experiences that children love. Phone: 0113 394 7920 Email: research@dubitlimited.com


JUNE 2012


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