The Saturdays Taylor Swift Nicki Minaj Tinchy Strider Labyrinth
RESEARCH DUBIT 17
Dubit asks kids for their views on the current crop of pop star dolls, and the ones they’d like to see...
WOULD YOU BUY A DOLL OF THESE POP STARS? Yes Maybe
DO YOU OWN ANY OF THESE POP STAR DOLLS?
Miley Cyrus/ Hanah Montana
Justin Bieber JLS Aston JLS JB JLS Marvin JLS Ortse
dolls, an impressive 43 per cent owned all four. However, only 16 per cent of One
Direction owners have collected all five and only 13 per cent of The Wanted owners had the whole group.
In the case of One Direction and The Wanted, girls were most likely to only own one member. While the market for pop star dolls is clearly a busy one, this research shows that there is certainly plenty of appetite for even more to come.
One Direction Louis One Direction Harry One Direction Liam One Direction Zayn One Direction Nial The Wanted Nathan The Wanted Tom The Wanted Siva The Wanted Jay The Wanted Max
Yes
I did but I don’t any more
No, but I’d like to
DO YOU PLAY WITH POP STAR DOLLS?
0.6 0.5 0.4 0.3 0.2 0.1 0
Yes, my own
Yes, a family or friends doll
i used to but I don’t any more
No, never
Dubit is a specialist youth research agency and digital development studio. By utilising a deep understanding of young people’s motivations and behaviours, Dubit works with brand owners worldwide to create digital experiences that children love. Phone: 0113 394 7920 Email: research@dubitlimited.com