OLYMPICS/EURO 2012 SPECIAL 51 PYRAMID INTERNATIONAL
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A new range of patriotic posters for the Euro 2012 football tournament has been designed to support the England team. The designs feature the red cross of St George, with slogans including ‘England til I die’ and ‘Come On England’. Pyramid also has a range of products
created for the London 2012 Olympic and Paralympic Games. As the official poster licensee, the firm has created a set of designs featuring a variety of sporting motifs and the mascots. There is also a Medals Wall Chart where children can keep track of all winners of the Games, plus a tube map – cross- licensed with London Transport Authority – which features past sporting heroes from the Olympics. A 3D poster design in A3 is also available.
Winning Moves has produced its biggest ever product range for a single licensor with its London 2012 collection of games and puzzles.
The games have been designed to span a broad price range and to cater for the whole family.
Pocket money items such as Top
Trumps and playing cards retail at £3.99, with mid-price items like the three souvenir jigsaws start at £7.99. Higher priced items include the London
HY-PRO
2012 Monopoly game and the Top Trumps Tournament game, while Winning Moves has also produced a ‘bite-sized’ Trivial Pursuit especially for London 2012.
On top of this, the company has launched a London 2012 version of the word game Bananagrams (£16.99). Staying true to the original game, five coloured ‘joker’ tiles featuring various Olympic sports pictograms have also been added.
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In addition to the standard posters, Pyramid has also produced an exclusive collection of official London 2012 posters, featuring specially created artworks by 12 UK artists. Each of them has produced strictly limited edition prints of one-off artworks. Each of the 12 designs will include a strip at the bottom featuring the artist’s name, title of the piece and the five coloured Olympic rings or Paralympic Games Agitos, together with the appropriate London 2012 Games logo.
PANINI (CLICK DISTRIBUTION)
Distributed by Click, Panini has products for both the Olympics and Euro 2012. The UEFA Euro 2012 Trading Card
Game and Sticker Collection includes 539 stickers in the 64-page album. It also features information about every player, as well as the calendar of matches to be played. Panini also has the official sticker collection and trading card game for London 2012. There are 444 stickers to collect, with 24 kiss-cut stickers and 24 rainbow foil stickers. Also included are key dates for each
event, venue information, Did You Know? Flashes and Fun Fact flashes. Starter packs are £1.99 with sticker packets priced at 50p. Meanwhile, the TCG includes facts, figures, guides to
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the games and imagery. There are 250 base cards to collect, plus 100 special cards including 50 glitter foil cards, 40 super foil cards and ten ultimate foil cards. Starter packs are £4.99 with trading card packs priced at 75 pence.
Hy-Pro has products for both the London 2012 Olympics and the Euro 2012 football tournament. First up, the firm is the master licensee for the FA programme and has created a line of England football merchandise bearing the Three Lions motif. Products range from various England accessories – wristbands, water bottles, scooters, shin guards and goals – through to the football category and different types of luggage.
Meanwhile, the company also has a
wide range of Olympic and Paralympic merchandise, featuring the official mascots Wenlock and Mandeville, plus Team GB mascot, Pride the Lion. Products range from inflatable mascots to collectable items, including the Team GB rubber ducks across a number of sporting events, a range of footballs and basketballs, along with outdoor toys such as Frisbees, PU balls and hoppers.