www.toynews-online.biz GOLDEN BEAR
Shoulder Buddies is a collectable range for the playground that has already proved popular with kids in the US. Children wear the characters on their
shoulders or affix to a shirt or backpack with the help of a magic coin.
Each Shoulder Buddy also comes with a Smarts life lesson about important issues such as fire safety, saving money and teamwork. The brand will have TV advertising and a full PR campaign behind it. The new Chloe’s Closet collection includes the Singing Chloe Ragdoll which sings two songs or says two phrases. For pocket money purchases, there are small soft toys to choose from
FLAIR 01952 608308
including Chloe in its classic outfit, Chloe
dressed as a
princess or Chloe’s own favourite toy, Lovely Carrot. Finally, the fairy-tale world
of Ben and Holly’s
Little Kingdom is also set to expand with new play-sets. The Magical Toadstool play-set opens up to reveal two different play-sets in one, while the Magical Elf Tree play-set is a three storey elf factory where the elves’ clothes change colour and holly trees grow; includes four figurines. Princess Holly, Ben Elf, Nanny Plum and the
Wise Old Elf. The range will also be supported by
a TV advertising campaign and PR activity for 2012.
0208 643 0320 ESDEVIUM GAMES
Gacha from Tomy welcomes new girls licences and toys across its whole range. Girls’ licences for 2012 include Hello Kitty, Disney Princess, My Little Pony and Littlest Pet Shop. Hello Kitty is well represented in the
Gacha range. A large number of items are on sale including figures, fashion, winter danglers and trinket boxes. A collection of Disney Princess Gacha collectables in the form of stationery, figures and mirror sets are out now. In addition, coming soon will be Disney Princess trinket boxes and charms. Further girls’ Gacha blind-bag items will include Littlest Pet Shop Danglers, My Little Pony Mirrors and Combs and Minnie Mouse Bow Tique Dress Up Dolls – all set for an autumn launch.
GREAT GIZMOS
New for 2012 in the NICI collection is Minilina and Minilotta. Minilotta is a super soft and cosy doll, dressed in nautical stripes with a duck that can be taken in the bath. Minilina’s selection of reversible clothing such as the Nightgown with matching Eye Mask or Shirt and Bloomers sets allow for day and night scenarios. In the Minilina collection is also a plush, spotty lined carry case for transporting the doll. In craft, the Mould and Paint Glitter Ballerina and Glitter Princess kits allow kids to make their own magnets or pins by using the included moulds to create their own piece of art. Using the paints and glitter included, fridge magnets and badges can be created and displayed. For fairy fun, the My Very Own Fairy
Secrets kit is ideal for a first diary and includes a lock and set of keys to keep secrets safe. In addition there is a secret code wheel, invisible message paper and secret markers. To add a touch of
MEGA BRANDS
Autumn/winter will see the Mega Bloks Hello Kitty range expanded with a new ‘school-theme’. There are eight Hello Kitty
Stika-Lulu is a range of collectable swap-card stickers. These stickers have special finishes including water, puffy, and glitter. There are over 300 sticker cards in Series 1. Girls can also enter their sticker code on the website. New this autumn for Puppy in my Pocket are Real Puppies for Real Girls. The So Soft Feed ‘n’ Care Puppies are fed with their bottle. Squeeze it and it pees. The Home & Away play-set will also be available. Puppy Party ‘n’ Play House has eight rooms and folds up. The set includes two So Soft Puppies. Sylvanian Families is celebrating its 25th anniversary this year. Central to the celebrations is the new Campervan, with over 30 accessories. The Log Cabin is a summer holiday home or winter retreat. Cicciobello Playtime is an interactive baby boy with several play functions.
The doll has five accessories and
recognises, interacts and responds to the child. Flair’s Emotion Pets will be joined by a new pet called Cherry, a ginger kitten. With Secret of the Wings due in the autumn, Flair will have Disney Fairies from the film as well as other new additions. The Mini Fairy Collection features the new film characters, in the Mini Fairy Fashion Boutique the Disney Fairies can model five removable outfits. Sky High Tink launches the glittery
12cm Tink doll up to three metres in the air. Colour Surprise Tink recognises coloured objects she is placed on, lighting up her wings in up to nine different colours to match the object. All of Flair’s girls’ brands will be
supported with marketing and PR support, as well as TV promotion.
Character Packs, each with themed costumes and accessories, including Maths, Gymnastics, Cheerleader and Graduation. Accessory Packs include a Music Class and Art Class. Girls can now add Library and Science to their Classroom collection. Meanwhile, the Hello Kitty Workout Time is the latest medium sized play-set. New to the range are the larger play-sets, including the Hello Kitty Schoolhouse. With an art class, a music class and a library, the 80-piece set also comes with two figurines. The new Deluxe Vacation Village, can be decorated with more than 100 pieces and accessories for the Tracy and Mimmy characters are included. Each new Moshi Monsters Block Moshling Blind Pack includes six block Moshlings, and two of the packs contain ultra rare Moshlings.
pink to a girls’ room, the My Very Own Fairy Mobile is a dangly decoration that can be decorated and customised with flowers, butterflies and fairies to suit personality and taste.
01844 350033 01293 543221
SECTOR GUIDE GIRLS 67 01420 593593
Moshling Zoo will increase to include Bushy Fandango, Diavlo, Katsuma and Giuseppe characters, which can be joined up to create a big Moshling zoo. The Build-a-Monster assortment includes buildable Katsuma, Poppet and Diavlo sets. The large Tree House play-set includes the Luvli figurine, two Moshlings, two codes for online, a lift, furniture and accessories.
JUNE 2012
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