68 SECTOR GUIDE GIRLS CARTAMUNDI
The world of Disney Princess is bolstered by the release of new card games by Cartamundi. Characters featured on the cards include Snow White, Cinderella, Aurora, Ariel, Belle and Jasmine. In Happy Families, players must collect as many families as possible to become the winner. Also available, the Happy Families in Metal Tin comes with an extra sticker card. The 4 in 1 card game set Mega Memo includes a Pairs Game, Friends Game, Mega Memo and Puzzle to offer lots of play options for girls.
Players of the Pairs Game must DKL MGA
New Lalaloopsy characters will be introduced in 2012, with over 30 available by year-end. The Lalaloopsy Silly Hair doll will also see characters added. Lalaloopsy Littles will see new additions with over 12 characters by autumn. A feature doll will also join the range later in the year. The Mini Lalaloopsy
range will have over 80 characters by autumn and new accessories. A new fun house theme will be added. The Micro Lalaloopsy figurines
are also expanding with 12 new characters and more to come. Bratz will be further expanded this year. Bratz Funk ‘n’ Glow has
POSH PAWS
Posh Paws is introducing a new plush Minnie Mouse range to the market. I Love Minnie, the new fashion led range, is collectable and launches this autumn/winter with Minnie available in four new outfits. Minnie’s Outfits are all inspired by
this year’s key catwalk trends to bring Minnie right up to date for all of its fashion conscious fans. The themes are: British, Union Jack Minnie; nautical – Sailor Minnie; pastels - Sparkle Minnie and the bold colour blocking, Red/Yellow Minnie. The I Love Minnie Range is
available in three sizes – eight-inch, ten-inch and 24-inch and is the start of a new collection of fashion inspired Minnie Mouse plush dolls. Next season Posh Paws is planning to add a further four new outfits to the collection.
JUNE 2012 0845 0533 333
a 3D light-up dress and tiara; Bratz Chic Mystique transforms into bird-inspired creatures; Bratz Crystalicious Deluxe is a hair- play doll; Bratz Boutique are fashion dolls. Also new are the ‘Glam gets wicked’ Bratzillaz. New Moxie Girlz lines include hair play doll, Moxie Girlz Bendy Braidz; Moxie Girlz Bubble Bath Surprise dolls, with a skirt that allows the doll to float; Moxie Girlz Horse Riding Club Doll and Horse. Moxie Girlz Horse Riding
Club Stable with doll and pony is also available. MGA Entertainment will also be unveiling a new doll range in autumn, with details soon.
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In Corolle, the BabiCorolle range is made for young babies from birth with delicate fabrics in a range of colours. Highlights include the Rag Doll, Rattle Candy Flowers is a doll-style rattle, while the 18-months plus age range is catered for with the 12-inch dolls Calin & Tidoo – a water baby. The Interactive Dolls all have special features and one doll speaks four languages. The age four and up
range features dolls such as the 13-inch Les Cheries with Ballerinas and trendsetting fashions. Corolle dolls start from as little as £15. All dolls have the signature vanilla scent. Wonderworld’s range of wooden toys includes items
BRAINSTORM
The My Very Own Rainbow light projector uses multi- coloured LEDs to display rainbow colours on surfaces in a dark room. The set also includes a rainbow crystal which when hung on a sunny window, makes rainbows. Girls can create their own patterns with My Very Own Kaleidoscope Projector. The kaleidoscope includes three disc cases and coloured components which are interchangeable and can be used to project on walls and ceilings. The pink Glitter Stars from The Original Glowstars Company brand are a classic accessory. New for 2012 are The Original Glowstars Glow Fairytale paper stickers – invisible during the day then at night, turn the lights out to see them glow.
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aimed at the girls market. Look out for role-play items including the Pinky Ironing Set, Kitchen Range with working features, a shop and cooker all made of rubberwood as part of Wonderworld’s eco range backed by the Tree + scheme. Hama features a wealth of
product aimed at girls, including sets like Beautiful Dancers, Fun Pets, Wild Animals, Realistic Jewellery and more. Hama offers the retailer
sets from as little as £3. As with all DKL ranges, Hama Beads are supported by an in- store support programme, a high profile marketing campaign and dedicated planograms all designed to drive Hama consumers into your store.
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shuffle the small cards and lay them face down. The player who picks up the most pairs will be named the winner.
The Beauty Case Gift Set contains
Happy Families, Pairs, Friends, Mega Memo and a Puzzle.
SPIN MASTER
Spin Master’s collectable range, Zoobles, became the Top New Girls Toy Property of 2011 (NPD EPoS 2011). In 2012 Zoobles continues to grow and is in the top three play-set themed collectables (NPD EPoS YTD February 2012). In the second half a new family of
Zoobles will launch, with Daddy Zoobles and baby Zooblings. In addition a fairy tale segment will introduce new characters to the line. Two TV campaigns will promote the ranges in autumn/ winter. Spin Master has also partnered with Sky Media to sponsor spring afternoons on Nickelodeon and Pop Girl. In fashion dolls, Spin Master and Nickelodeon will launch the Victorious toy range this summer. The Tori Singing Doll sings when its microphone is raised to its mouth, singing the theme song Make It Shine. When its other arm is raised into the
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signature stance the crowd goes wild. An entry price doll will also be available based on Tori, Jade, Cat and Trina. Additional musical items will be
available including the Victorious Microphone and Tori Headset, and the Victorious Locker Decorator.
Mostaix is a creative and educational range of art and craft products where children make mosaic style pictures. Using small plastic tiles of different shapes, children can build up pictures without the use of glue or ironing. There are eight designs in the red ribbon series including Horse, Kitten and Butterfly.
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