www.toynews-online.biz COILEDSPRING GAMES
Mermaid Beach is a new game designed by an eight year-old girl. When travelling the world in a sailboat, Emily created a card game, inspired by her life on the water. Little girls are invited to swim with the mermaid characters, Swirly Shirley and Betsy Bubbles, as they collect seashell cards. Players must watch out for seaweed and the Sea Monster. Mermaid Beach is playable by two to
five children aged six and up. As the rules were made up by Emily
herself, they’re easy to understand but engaging enough to keep players hooked.
Each game brings a new set of challenges, and girls will find that the sea is not all predictable.
LE TOY VAN 020 8979 2036
Aurora World has a wide range of Rag Dolls. New for this year are four Rag Dolls, dressed in summer outfits. These join the number of other Rag Dolls in the collection each dressed in a different outfit.
Also included in the Rag Doll range
are a Ballerina, Tennis Player, baby Rag Dolls and Ethnic Rag Dolls. Each Rag Doll is made from a range of
INTERPLAY
Daisy Cottage is a new version of the painted wooden doll’s house from the Daisylane range. With a single floor and attic, Daisy Cottage is one of the smaller houses in the range and is ideal wherever space is a consideration. Finished in pink and yellow, it
features a daisy motif and a circular roof window. Both roof panels can be removed to allow access to the attic. The included furniture set features a robust design with brightly coloured
pieces complementing the pink polka dot interior. With pieces suited for a living room, a bedroom, a bathroom and a kitchen, the furniture set enhances overall play value. All dolls are sold separately. The Daisylane range encompasses
13 doll’s houses, from smaller houses such as Daisy Cottage, up to the four- storey Cherry Tree Hall. Accessories are available with doll families and furniture sets, including three garden play-sets and a fabric play mat.
CARDDIES 07711 197993
Created for four to ten year-olds, Carddies are sets of card people that are ready to be coloured in and played with. Although Carddies appeal to both girls and boys, there are some sets which are more girly than others. Carddies Ballet is for girls who love to dance and love pink. There is a teacher, 11 ballet pupils and a ballet classroom by way of a backdrop.
Carddies Fairies includes an array of fairies and pixies and a fairy garden with flowers, friendly insects, mice and other creatures for the fairies to play with.
For 2012, the myStyle range doubles in size with a wider variety of price points and new projects such as Gorgeous Girly Cushions and Union Jack Cushions, which are set for release this month. Other new kits include Dangly Charms, with polymer clay beads, ribbons and feathers, which allow girls to create nine key rings and bag tags; and Wire Craft Rings, a kit that allows teens to make eight rings using wire crafting techniques. The range will benefit from marketing
and TV support this year, with Shrink Craft Jewellery, Deluxe Charm Bracelets and the brand new Designer Jewellery as key TV advertised lines.
PLAYMOBIL
There are new additions to the Pony Ranch in the form of six horses to collect. Each one reflects either a special breed or sporting discipline and comes with a rider, horse stall and accessories. With attention to detail, once they’ve put the ponies through their paces, it’s feeding time and the opportunity to muck out the stalls before the horses go in. Launching in June is the new
Princess Fantasy Castle range. The product features flying royal flags and with detailed towers, there’s a tiara, bracelet and ring. The royal prince and princess can take the grand staircase from the ballroom, with revolving dance floor, to the upper chambers of the castle.
In the tower, there’s a hiding place
to store the crown jewels. With no detail forgotten and a host of additional rooms, carriages and magical flying horses, children will be able to role-play the fairytale.
JUNE 2012
fabrics, from the clothing to the designs on the outfits and hair styles. Since Aurora World’s establishment in 1981 in Korea, the company has been focused on top quality and innovative design for both play and collectable toys. Watch out for new product releases
from Aurora World, including sparkly new mermaids.
01628 488944 0870 446 1515
SECTOR GUIDE GIRLS 77 AURORA WORLD 01256 374260
The Perfume Laboratory, Bath Bomb
Factory and Luxury Soap Science continue, in Wild Science for Girls. Lip Balm Laboratory allows girls to
create fruity lip protectors, shimmering balms and solar lip screens. Wild Science for Girls benefits from marketing support including TV and PR that engages directly with the audience.
01268 548111
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