OLYMPICS/EURO 2012 SPECIAL 49 A summer of sport
With both the Euro tournament and the Olympic and Paralympic Games due to captivate the UK from this month, how can toy retailers take advantage? Samantha Loveday takes a look at just some of the officially licensed merchandise for Euro 2012, the England football team and London 2012 available to help them make the most of the events…
GOLDEN BEAR
Master toy licensee Golden Bear has a vast array of official mascot products, and, with just weeks to go, is urging retailers to stock up quickly. Wenlock and Mandeville are
available as everything from cuddly collectables, through to soft key rings and giant 80cm plush. As part of the 80 SKU collection there
are plenty of souvenirs which the firm believes are ideal for impulse purchases. These are displayed in CDUs and range from commemorative eight- colour pens to collectable figures of Wenlock in a number of sporting poses. There are also some unique renditions of the mascots such as the Union Jack Wenlock and also a version dressed as a Queen’s guard.
Golden Bear also has Wenlock and Mandeville Mini Sketchy-Fun scribblers and dominoes sets, all of which sport the London 2012 colours and logos. In addition, the firm is offering Pride the Lion which is available in a choice of red, white or blue, with a mane of all three colours.
HORNBY
Hornby was granted its licence back in 2009 and has an extensive range of product across all of its brands: Corgi, Hornby, Scalextric and Airfix. The collection includes die-cast model vehicles, die- cast figurines, 3D die-cast key rings, London 2012 train sets and a Scalextric Velodrome Cycling set among other items. The Mini Olympic
Torch is the latest addition to Hornby’s London 2012 line- up. The 1:5 scale die-cast model is currently being allocated as demand is exceeding supply. One of the firm’s best selling ranges is
Great British Classics. Since its launch in October 2010, the collection has been flying off shelves and breaking Hornby records. The line consists of five iconic British vehicles: the Routemaster, Mini, taxi, Concorde and tube train. Each vehicle has a decoration by the London 2012 tourist icons and Union Jack Flag
designs. Both the Concorde and tube train are only a few per cent away from being sold out. Finally, the Destination London 2012
range is a collection of 40 Olympic and Paralympic taxis, with decoration inspired by the official pictograms. From a base production exceeding half a million units, Hornby is reporting to have less than 20 per cent of the product left, with the busiest period of retail activity still to come.
01843 233500 01952 608308 CARTAMUNDI 01268 511522
Cartamundi has a collection of Euro 2012 products. First up, the Euro 2012 Donkey Game (£2.99) is a two-in-one card game which includes the Black Peter game, where players must collect and discard as many pairs as possible, while trying to get the ‘Donkey’ card; plus the Pairs game, where the winner ends up with the most pairs.
MV SPORTS
MV has an official Team GB collection of bikes, scooters and accessories focusing on the strong, patriotic livery of red, white and blue. The firm says it is also the only range which displays both the lion’s head motif and London 2012 insignia.
The cornerstone of the line-up is the selection of Team GB bicycles. The firm has Team GB BMXs in 12, 14, 16 and 20 inches, while there are also two new racing style models in 20 and 24-inch sizes. These combine sleek frame design with Team GB graphics, along with racing bike style drop handlebars.
In terms of scooters, MV
Sports offers a Team GB in-line scooter aimed at beginners; a Team GB BMX stunt scooter; and a Team GB racing
scooter with JUNE 2012
Euro 2012 Poker-sized Playing Cards (£3.99) are aimed at age eight and up and feature Euro 2012 imagery, while the Euro 2012 Bridge-sized Playing Cards (£2.99) are standard sized cards featuring similar imagery. Finally, Cartamundi has Euro 2012
Twin Bridge Set Playing Games (£5.99). The themed set contains two packs of cards with different reverses.
0121 748 8000
high spec precision bearings and large wheels.
MV also has a range of helmets and
protection gear to complement the wheeled line-up. Three new helmets include a beginner’s kid’s helmet, a racing style and a BMX model. Other accessories include bicycle bells, drinks bottles and saddle covers, a supporter’s bike flag and a couple of combination sets.
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