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Character Costumes & P.O.S. Rainbow Productions
Suppliers/Manufacturers Brookite
Cambridge Brainbox 0208 254 5300
01837 53315 01279 821333
Creative Toys Company 0208 664 3483/3484 Esdevium Games Flying Toys
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Toy Suppliers Cartamundi
Richard Edward YMANX
CARTAMUNDI TOY SUPPLIER
01268 511522
CARTAMUNDI IS the largest global manufacturer and market leader in playing cards and cards for games. The company was established in 1970 and since then it has continued to manufacture and supply quality playing cards to its customers, large and small, from the general public through to casinos, private label, cards for games, premium and promotional markets. The group generated sales in 2010 of 147.5 million Euro with a workforce of 1,200 and factories and sales offices all over the world. In 2008, the company was awarded Entrepreneur of the Year.
Thanks to its experience and specialist knowledge, the firm is able to continuously develop innovative cards and card games to further expand its range. Cartamundi has a new retail
range for 2012, with new licences and products including The Muppets, Animal Planet and Spider- man. 2012 will also see the 50th anniversary of James Bond, the Queen’s Diamond Jubilee and Euro 2012 and Cartamundi has products to commemorate all of these.
RAINBOW PRODUCTIONS represents over 120 children’s characters and organises the attendance of these favourites at live events across the UK, working in partnership with licensors, licensees and retailers. The opening day of this year’s
01268 511522 0208 311 8888 01509 219966
London Toy Fair saw Rainbow managing the personal appearances of 16 famous children’s brand characters on behalf of licensors. In attendance were a number of recently acquired characters in the company’s portfolio – with licences such as Chapman Entertainment’s Raa Raa
the Noisy Lion and HIT Entertainment’s Mike the Knight – alongside more established properties like Peppa Pig and Dennis the Menace. Characters took part in the group photo call and other media engagements, with these appearances helping to generate coverage within the toy industry press on behalf of the brand’s owners. Rainbow’s licensed characters also attended the stands of associated toy licensees, for press opportunities geared towards highlighting toy ranges. In-store retail visits, shopping
mall tours and family festivals provide an opportunity for a licensed costume character to engage with a young audience and add even more interactivity and entertainment to promotional activities. This brand extension into live events also serves to keep the brand front of mind, helping promote toy listings. The first quarter of 2012 has already seen characters take a February half term tour of Asda stores across the UK, plus in-store appearances at Smyths Toys, Toys R Us and Tesco. www.rainbowproductions.co.ukinfo@rainbowproductions.co.uk