56 SECTOR GUIDE SCIENCE AND EDUCATION LEGO 01753 495000 REVELL 01442 890285
Over the past two years Revell has bought a number of Leonardo Da Vinci’s inventions to life as fully functioning
The Lego Duplo brand kicked off the year with the launch of the new Creative Sorter. An iconic shape sorter with a Lego Duplo twist, the Creative Sorter provides stimulation for children’s minds. Perfect for teaching stacking and sorting, pre-schoolers can learn about colour and shape recognition while improving dexterity. Kids can also use the three matching blue, yellow and red sorting plates to make the bricks into animals including a parrot, elephant or giraffe and engage in role-play. Featuring a wide assortment of colour- coded basic and rounded bricks, the sorting plates also double as a lid for the sturdy plastic storage box providing great value for money for parents.
GREAT GIZMOS
For pocket money scientific treats, the 4M Micro Rocket will blast into the sky just with the help of vinegar and baking powder, while the Lemon Clock teaches the science behind batteries by adding electrodes to a lemon. Other mini science kits include the Diving Submarines and Tornado Maker. Environmentally-friendly machines can be built with the new Green Science Solar Mechanics kit, which uses power cells and the sun’s energy to power a mini robot or a cooling fan. Alternatively, the Green Science Solar
Robot kit creates a dinosaur robot using solar panels and a moving motor to
Other sets from the pre-school brand include Play with Letters and Play with Numbers. Play with Letters encourages vocabulary and is an introduction to the alphabet with matching letters and pictures depicted on the bricks. Other extras include a cat, child figure, chair, wagon base and flowers: all simple things that will capture attention. Similarly, Play with Numbers features bright, colourful numbered bricks, which enable children to learn one to ten. Each brick features pictures and a number, to help children learn matching skills while great play starters, such as Lego Duplo child figures, a dog, wagon and window, provide hours of learning, through building fun.
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bring creations to life. Or, for reusable creations the Green Science Green Rocket kit uses a recycled magazine and two recycled plastic bottles to blast a homemade rocket sky high. Great Gizmos’ Science Museum- endorsed range also boasts a selection of projects that explore the world of science and technology. The Buzz Wire kit will test skill levels with the use of a simple wire circuit which once assembled will emit a shocking sound when touched. The Top Secret Intruder Alarm can be fitted to any door and all intruders will be detected. The lines are supported with POS materials and PR.
wooden models. They demonstrate that, as an engineer, Da Vinci was a pioneer and a man ahead of his time. In August, Revell is extending the series, adding two models: a 1:24 scale armoured car and a 1:16 scale multi-barrelled cannon. Revell’s model of the armoured
vehicle comprises 163 components and measures just under 21 cm in diameter. The multi-barrelled cannon model comprising 43 components is 24 cm long. All the cannon barrels are authentically made of metal. Since there are no constructed originals of Da Vinci’s Wonder Machines to base any replicas on, the engineer’s drawings had to be carefully analysed and precisely implemented.
TRENDS UK
In addition to the prefabricated components, the construction kits include wood glue, information on Da Vinci’s life and works, a fabric cloth bearing the famous self-portrait, as well as a drawing of the invention. The animal kingdom is laid bare for
young scientists with some new additions to the X-ray range in August – the 1:5 scale Dog and 1:16 scale Giraffe. From the human digestive system to an animal’s internal organs, X-ray model kits provide an insight into anatomy, with 20 to 30 parts. The anatomical structure of bones and organs are discernible as if viewed through an x-ray screen, making the models both educational and fun. X-ray model kits are suitable for modellers of all ages, with intricate pre- painted parts that snap onto the anatomy model and can be taken apart again. The current range includes Crocodile, Frog, Tarantula, Great White Shark, Horse, Human Body and Skeleton.
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Trends continues to go from strength to strength with its range of licensed, educational science toys, plus extending its own offer under the ‘Trends’ umbrella. Richard Hammond’s Blast Lab
science toy range introduces a new launch this Christmas to further complement the BAFTA award winning series’ licensed toy offering with the Air Powered Car. The innovative line explains the science behind ‘the force’. Trends also continues to develop its long association with the Haynes brand with The Haynes Build Your Own Combustion Engine and one eye firmly on developing a key brand extension for launch in 2013. National Geographic will continue to deliver through core science items,
JUNE 2012
introducing a new range of optical toys including the Land & Sky Telescope. New, improved, technology enhances the design of the Digital Metal Detector with its double coil, allowing for greater sensitivity, while a refresh on the Night Goggles, featuring two high-powered nightlights and a magnifier scope, allows for enhanced light and vision. 2012 also sees an extension of the
Trends science and educational range with the introduction of the Explorer Globe, again, with one eye firmly on developing a range extension with new launches planned for 2013. Through continual product innovation in science and educational toys, Trends is poised to further strengthen its position in the sector this year.
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