70 SECTOR GUIDE GIRLS LITTLE TIKES 01908 268480 VTECH
The Princess Cozy Coupe is a girls’ version of the iconic kid-powered car with high seat back, opening door and a horn. The matching pink Cozy Coupe Trailer can be attached. The pink Tikes Mobile with its
trademark Cozy face is an alternative to a pushchair. The handle enables parents to push their child, and when locked into a folded position it acts as a carry handle. Includes a seat belt, quiet-ride tyres, drink holders and under-bonnet storage area. For a sporty first ride-on, the pink Sports Coupe has deluxe treaded
LEAPFROG
LeapPad Explorer is a tablet device for ages four to nine, in pink and green. LeapFrog will be developing its
software, apps and accessories and has licensed games for girls including Dora the Explorer, Disney Princesses and Disney Fairies. Disney Fairies; Tinker Bell and the
Lost Treasure is a new game for Leapster Explorer and LeapPad, for girls aged five to nine, which can help kids develop maths skills by solving puzzles and overcoming obstacles with Tinkerbell.
JUMBO 01707 289289
tyres, a working horn and sporty handling. Plus for a first cycle, the lilac and pink 3-in-1 Trike will grow with the child through the three stages of learning to ride – parent guided riding, learning and independent cycling. The choice of playhouses – Princess
Garden Playhouse, Pink Country Cottage and the new Pink Cambridge Playhouse – include features such as sinks with swivel taps, stoves with clicking knobs, phones, shutters, plus an extension on the Garden Playhouse, providing role-play. The pink First Slide is also available.
01895 202 840
VTech offers its lines like InnoTab, Storio, MobiGo and Kidizoom in Pink. In 2012 VTech has more new products to offer girls aged three to 11. The InnoTab was the top selling toy for December 2011 and is a best selling electronic gadget for kids in 2012 (NPD Jan - March 2012). This success is being built on with InnoTab 2. The InnoTab 2 is available in pink and comes with a built-in 1.3 mega pixel camera with a rotating ‘self-portrait’ lens. As well as original functions the tablet also has a built-in microphone and video recording. Will be supported with a TV campaign and ongoing PR. Suitable for children aged four to nine.
KIDDIMOTO
Kiddimoto’s Flower is the latest addition to the helmet range, blossoming with vibrant colours as it aims to bring together a mix of style and safety. The Flower helmet not only matches the Flower Kurve balance bike but can be used for cycling, roller-skating or any other wheeled activity. The ABS hard plastic BMX style shell is available in three sizes. A snug fit is enhanced by rear wheel adjustment, internal comfort padding plus adjustable straps. The helmets tick all the boxes for safety, meeting CE bicycle helmet standards. The 11- vent system is designed to keep kids' heads cool in the heat of two-wheeled action. Available now at a retail price of £24.99.
RE:CREATION 01189 736222
Jumbo is strengthening its range with new licences and extensions for the girls’ market in autumn/winter 2012. Building on the success of its Disney Princess collection, Jumbo is launching three new games, including the Cinderella Glass Slipper Game, which will hit stores in time for the re- release of the animated classic movie. Also available will be Ballet Floor
Game and a 2 in 1 Game featuring a Disney Princess-themed Snakes &
JUNE 2012
Ladders and Ludo. Jumbo’s Peppa Pig puzzles and games will be bolstered by the release of the 3D Fairground Ride Game. Other new 3D products include a Raggles Reporter Game for Everything’s Rosie and a Royal Picnic Game for Ben and Holly’s Little Kingdom.
Jumbo will be releasing a Poppy
Cat puzzles including a 35-piece Assortment, 4 in 1 Shaped Puzzle and a 15-piece Floor Puzzle.
Re:creation’s Moshi Monsters range is dressing up the girls collectables category with three pocket money lines that are all wearable accessories aimed at ages five and above. The Moshi range includes Moshi Monsters Zippsters (£1.49), a variety of 3D Moshlings attached to a child friendly clasp which can be easily clipped on to any zip including clothes, backpacks and pencil cases.
The Charmling Band (£2.99), a durable silicon band with space to attach up to 12 Moshling charms, is proving a hit. The bands are available in a
variety of colours and are supplied in a blind foil bag which includes two Moshling charms to start any collection. There are 12 different Moshlings in each series. In addition to the Moshling charms, the Zippsters can also be attached to the band. Moshi Monsters key chains (£3.99) feature the six Moshi Monster characters. Each 6cm tall character is packaged with a free bonus Moshling charm. The range will be supported with TV advertising. Series 2 will soon hit the shelves following the
complete sell out of Series 1.
01235 555545 Also in pink, the
Kidizoom Twist boasts a two mega pixel camera with twisting lens, 4x digital zoom, 256MB of storage, video taking, voice
recording and five built-in games. To be TV advertised between August and December. Other Pink items like the KidiWatch,
KidiMagic and Kidiminiz continue to be in the
girls VTech range and are joined by the new VTech Secret Safe Diary, which includes a QWERTY keyboard, a virtual pet, a voice activated locking system, games, music activities, a secret drawer with memo pad and more. To be TV advertised from August to December.
01749 871 175
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