TV, online and mobile activity to bolster scooter brand through the summer… by Samantha Loveday
RE:CREATION HAS teamed up with Disney UK and Ireland for a campaign which will significantly raise the profile of its Razor scooter brand. Launched on June 1st, activity includes TV spots and a bespoke microsite, which will be further supported by banner advertising across Disney’s mobile media gaming platforms. A series of two and three- minute break takeovers, featuring the Razor brand, will air on Disney XD from July until the end of August. Re:creation developed the tie-up with Disneymedia+. “The ground breaking joint venture between Razor and Disney XD has amplified Razor’s lifestyle messaging and portfolio of scooters and ride-ons to our target audience of boys aged four to 14,” explained
Disney XD boost for Razor 5
7
SECOND FACTS
A round up of the latest big numbers, stats and tidbits from the toy business
30 million
Skylanders toys sold globally as of March 31st 2012
12
Average number of apps found on mobile devices used by children, according to NPD
FLETCHER: “This is a perfect way for kids to interact with the brand”
Katy Fletcher, Razor brand manager at Re:creation. “The combination of break
takeovers, microsite and mobile provides a perfect way for kids to interact and immerse with the brand.
Bobi Carley, commercial director at Disneymedia+, commented: “The fun and energy of the Razor scooter brand perfectly complements Disney XD.”
Re:creation: 0118 973 6222 Ragtales makes its debut Popular industry personality, Roddy Bridges, returns with new gift proposition...
FORMER Mattel exec Roddy Bridges has made a move into the gift industry. Bridges – who has
most recently been running close out business, Toy Placement – came up with the idea for Ragtales after seeing that there was a gap in the market for a top quality, British led product range. Currently the collection consists of 13 lines, however a further 12 products are
due to be added in August, retail prices range from £9.99 up to £49.99. Bridges also has plans to expand the collection further and is confident of reaching a £2m turnover target in three years.
Retail reaction has so far been
“phenomenal”; in just over six weeks,
Bridges has opened up 45 accounts, while key internet retailers have all listed product. “I know that there is an opportunity for high quality British designed soft toy range in the gift market, which are competitively priced, and that’s where we’ve