This year’s ETO Show debuts and offers
Visitors to this month’s ETO Show will be the first to see a significant number of new product launches and they will also be able to make substantial savings if they place orders for stock at the event. New products being launched at the
ETO Show include AfterGlow, described as the first vibrator in the world to be based upon advanced medical technology that stimulates blood flow; five new Swan models; the Picobong range from Lelo; ToyJoy’s new Funky collection; the new Velvet and Fruitopia lubes from ID; Trinity Vibes and the FixSation couples vibrator from Planet Earth; leather harnesses from Kinky Monkey and leather garments from Rouge Garments; the Pillows For Play range; a new adult board game from Tease Products; new shoe collections from Pleaser Shoes and Ellie Shoes; the latest version of the Little Rooster Pleasure Clock; Masque orally- dissolvable strips; Mitzi from Loving Joy; Precious Metalz; the Odeco range; Gold Medal, Fizzy Cola and Bubblegum Burst condoms and Bullet Lube from Pasante; vibrating eggs from Extase; Sexy Battery; Sportex Jelly Hat-Trick and Xcite Books’ Secret Library and Cocktales ranges. Recently launched products getting
their first public showing in the UK include: Screaming O’s Studio Collection; Smart Wands from Lelo; Pjur Man; TSX Black; Freshim and Fresher
intimate sprays; and Ultimate male enhancement products. Retailers looking for savings on their spend should ensure they make time to visit the following stands, all of whom are running special show-only promotions: Creative Conceptions (BOGOF promotion on Skins Condoms, free case of Glide, Juicy & Millennium lubricant foils with every 6 foot lube stand, 100 Studio O Gloss samples free with every Studio POS ordered; 50% off or BOGOF on Intimate Organics Defense lube, 25% off Monogamy Extras or large Monogamy candles when purchasing a case of Monogamy , case of 6
Bachelorette Dice free with every 12 Stick a Dicks bought); Sassy Ass (15% discount and free shipping); ABS (10% off all orders placed at the show plus free carriage); Net 1on1 (10% discount plus free goodie bags); Scala Playhouse (10% discount); Kevco Wholesale (10% discount); Shots Media (free delivery, free Touché massage oil and free Touché Ice Freezer, with qualifying orders for stock); E-Stim Systems (10% discount plus free shipping); Cyrex (5% discount for new customers plus a free retail POS display); Mister B (5% discount); and Planet Earth (discounts and a business card lottery). There will also be the opportunity to snap up clearance lines at bargain prices, ETO will be concluding its 100 Pleasure Products promotion by giving a lucky visitor 100 pleasure products of their own each day and there will also be the catwalk, which will allow buyers to see the latest lingerie styles in and on the flesh. ETO Show organiser Jonathan Kirk concluded: “The exhibitor line up for 2012 is probably the most varied in the Show’s eight year history and with well over a dozen brand new exhibitors any retailer looking to refresh his stock range should be well catered for. It’s going to be a great Show this year and I look forward to welcoming all UK retailers to the event.” For more information visit
www.etoshow.com ABS AND BACI RELATIONSHIP ENDS
ABS Holdings and Baci Lingerie have mutually decided to end their partnership due to ‘different views on where the brand should be positioned in the UK market in the future’. ABS was appointed the exclusive UK distributor of the Baci Lingerie range in early 2011 and it opened a dedicated Baci Lingerie store in Cardiff in October last year. This was expected to be the first of 50 such stores around the UK but the outlet has since been closed. Joy Menon, director of brand communication for Baci Lingerie said: “Although the termination of our partnership in the UK is unfortunate, both Baci Lingerie and ABS Holdings agreed that it was in the best interest for the brand as well as all parties. We have to assure that Baci Lingerie’s standards and concept of affordable luxury are positioned in accordance with our global concept and mission. We are a young brand that is growing very quickly - therefore, it’s essential to establish elevated standards immediately in efforts to set the example for our existing and future partners as well as our customers, internationally. We look forward to the opportunities that lie ahead and ensure a smooth transition for our partners and retailers.” UK retailers can purchase Baci Lingerie through the firm’s exclusive Netherlands partner, Zwoel BV. Contact Marco Hamelink via
info@zwoel.com for
Update: ETO Awards Dinner
The winners of the 2012 ETO Adult Industry Awards will be revealed live on stage on the evening of Sunday 24th June in the Oasis Suite at the Crowne Plaza Hotel, situated on the NEC complex just outside Birmingham. The Awards Dinner is held on the evening of the first day of the ETO Show - the UK’s only dedicated trade event for the adult industry.
The evening will start with a champagne reception, followed by a formal three-course dinner with wine and the presentation of the Awards. There will be
entertainment afterwards and the form this will take will be announced closer to the date as there is the possibility that a Euro 2012 Quarter Final match involving England may also be scheduled for the evening. If that does prove to be the case, arrangements have been made for screens to be erected both inside and outside (weather permitting) the Oasis Suite. This will result in the limiting of numbers though, so if you would like to join us on the night please reserve your tickets as soon as possible. Ticket prices are £95 each or £900 for a table of 10. To reserve your tickets contact Jonathan Kirk on 07786 925080 or email
jonathan@etoshow.com Voting for the 2012 ETO Adult
Industry Awards closes on Friday June 11th. If you have yet to do so, just click on the Vote Now box situated to the left of the home page of
www.erotictradeonly.com (registration required).
SexToysBuzz goes B2B
more information. Despite the ending of the Baci
contract, ABS is remaining in the lingerie market. It carries the whole of
Pipedream’s Fetish Fantasy Lingerie range and it will be showcasing this, both on its stand and on the lingerie catwalk, at this month’s ETO Show.
Sex toy review site SexToysBuzz has created a new B2B area of its site devoted to its latest projects and its growing media profile. Following its Best Online Resource award at the 2011 ETOs, the site - owned and run Alex and Suzanne Parker - has been featured in several overseas adult trade magazines and, most recently, in UK free newspaper The Metro. The new section of the site can be found at
http://b2b.sextoysbuzz.com 5
Erotic Trade Only June 2012
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