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Give Lube recruits another review site


Midnight Boudoir is the latest sex toy review site to switch its lube allegiance to Give Lube. Site owner Carole Stevens had remained loyal to her previous lube brand for several years, despite not being 100% happy with it, because it was the only lube she wasn’t allergic to. She was introduced to the new, thicker version of Give Lube’s Premium Aqua Gel and after initial skin tests she conducted a full review. She commented: “The


upgraded formula is such a huge improvement on an already great product. I also like that the company cared to listen to customer feedback and responded positively. I absolutely love this excellent quality lube. If anyone was going to be allergic to something it would be me. I can use this lube all over my body and for a variety of uses including vaginal, masturbation, anal, massage and even oral. I have now made Give Lube the official lube supplier to the site and will be using the Premium Aqua Gel during all toy reviews from now on.”


Give Lube’s Nigel Powell added: “I wasn’t aware that Carole had such skin sensitivity problems. The fact that we have been able to meet her skin care needs and, in her words, ‘completely improved her sex life overnight’ is such a fantastic feeling and we are so pleased for her. We are also very grateful to her for taking the time to write such a comprehensive review and can recommend her to any other retailer or manufacturer looking for product reviews.” More information on Give Lube can be found at www.givelube.co.uk and Midnight Boudoir’s product review can be seen at http://www.midnight boudoir.org/2012/03/premium- aqua-gel-by-give-lube.html


Pipedream unveils new Icicles & catalogue


Pipedream has created a new catalogue for its Icicles range of glass toys, which incorporates 14 new designs. The firm says that Icicles has become the world’s best-selling glass toy brand and the new catalogue demonstrates why.


“Demand for the Icicles collection has grown by leaps and bounds since it was originally released in 2010,” said Pipedream CEO Nick Orlandino. “In less than two years,


Pipedream has set a new standard for high-quality erotic glass manufacturing, winning eroFame, AVN and StorErotica awards and becoming the best-selling glass toys brand in the world. We are confident the new shapes and styles will be just as well received as the inaugural collection.” Like the existing 24 models in the Icicles collection, the 14 unique new designs are made of high-strength borosilicate


glass, making them non- porous, hygienic and body safe. A plan-o-gram has been created to assist retailers in merchandising the range.


“Our high quality, unique designs and competitive pricing are just the tip of the iceberg,” said Pipedream visual merchandiser Briana Honz. “We have an in-house team dedicated to helping you promote the brand and create strong visuals that will have an impact on sales. We are eager to help make Icicles a profit centre to all types of retail environments, including stores, home parties, web, and gift venues.” A PDF version of the


new Icicles: Clear Choice in Glass catalogue is available from http://www.pipedream products.com/ downloads_20a.phtml or for further information contact your favourite Pipedream distributor.


More First Timers from CalEx


California Exotic Novelties has introduced a number of new additions to its First Time Collection. “First Time is a


favourite among women who are new to pleasure products,” said CalEx CEO Susan Colvin. “Experienced users also enjoy the pretty, feature-packed collection.” The First Time Power Swirl and Mini Power Swirl are described as powerful, multi- speed vibes with a sensual swirl design. Also new is the First Time Bunny Teaser; a discreetly-sized, plushy, soft, bunny stimulator with nine functions of vibration, pulsation and escalation. CalEx vice


president Jackie White commented: “First Time products are available in pink and purple, two of the most popular colours. They’re


sure to be a hit.” There are also


four new Flexi vibes, including the Flexi Glider, Rider, Rocker and Slider. Flexi stimulators have a bendable armature that stays in place, allowing for customisation. For more


information contact your


favourite California Exotic Novelties distributor.


10


Erotic Trade Only June 2012


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