Scala unveils Platinum Extra Strong
Scala UK will be unveiling its new- look collection of consumables for the UK market at this month’s ETO Show and the firm expects the highlight to be its new Platinum Extra Strong Aroma.
Speed dating in a box
Scala’s Clive Gore said: “With its creation aided by constructive customer feedback we have sourced a product that features the expected extra strong room odouriser formula alongside easily suggestible branding, while actually managing to increase retailers’ margins. We are confident this will prove a popular product at the moment as many retailers are reporting to us that their aroma sales continue to ‘buck the trend’ in their stores.” Platinum will be available at the ETO Show at a special launch price of just £20 for a tray of 20 bottles. Scala says that Platinum will complement the firm’s existing extensive range of aromas, all of which are detailed in its new consumables catalogue. This catalogue details Scala’s most popular pills and sprays alongside new launches such as VX-L Instant, a new pill which dissolves instantly under the tongue.
Other new launches at the ETO Show will include a new ToyJoy Funky range, five new Swan models, vibrating eggs from Extase and the latest lingerie collections from Leg Avenue.
For further details or to request a catalogue contact Scala on 01675 430300 or email
info@scalauk.co.uk
Polish lingerie brand Roza has introduced two new collections, Grace and Scarlet, and although each is a separate collection the garments are interchangeable. Roza’s UK distributor Alterego Lingerie says this gives the retailer even more momentum to up- sell to their customers. Made from a mix of polyamide, elastane and cotton, the garments are decorated with blue or pink roses and velvet polka dots. Alterego MD Diane
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Gordon-Freeman commented: “Roza is our best-selling brand, and does extremely well in both boutiques and online shops. All of their products come beautifully packaged in presentation boxes, and luxuriously wrapped in tissue paper. The bras in these ranges are a little larger as well, going up to a 36E or 38D. “As usual with Roza, the
manufacturing quality is fantastic, and we think that many customers will
complement their initial purchase with more items from the collections.” Scarlet and Grace have a choice of
three cuts of brief, deep suspender belt, and either a soft-cup or push up bra with removable pads. “In my opinion, they are the prettiest, and sexiest collections Roza have produced so far,” said Gordon-Freeman. For more information contact
Alterego Lingerie on 0845 094 6603 or visit
www.alterego-lingerie.com
Moodzz is targeting singletons on their first date with its latest product, called Openhearted Speed Dating. Each pack contains 50 questions and the product is designed to break the ice and get to know the other person far more quickly than using conventional conversational techniques. Participants take it in turns to ask each other questions. Examples include: Who is your best friend and why? Rose petals and candles or handcuffs and a whip? What are you most wary of when you meet someone for the first time? What is the most adventurous thing that you have ever done? Moodzz say the answers to these questions will give singletons enough information to decide whether
the relationship is worth continuing with whilst also making the evening fun for both daters. For more information contact
Moodzz’ UK distributor Creative Conceptions on 0845 370 0377 or visit
www.creativeconceptions.co.uk
ROZA GOES GLAMOROUS
Erotic Trade Only June 2012
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