Erotic Trade Only June 2012
The ETO top 100 Pleasure Products - part 3 12
7 VIGRX [PLANET EARTH]
Another industry perennial, VigRX was the first product distributed by Planet Earth Wholesale and the brand is still hugely successful today. The herbal formula is said to aid male sexual performance in several areas. Retailers love it because users keep coming back to buy more.
11
MAGIC WAND [HITACHI]
The Magic Wand was launched in the 1970s as a muscle massager and, being mains powered, it delivered quite a kick. It was soon being used as a hugely effective masturbation aid however. There are now a number of other massagers available which have been inspired by the Hitachi design.
10
MONOGAMY [CREATIVE
CONCEPTIONS]
Monogamy is surely the best-selling adult board game of all time, and it continues to be a favourite at retail. Designed to put the spark back into relationships, the gameplay encourages couples to discover what really turns their partner on.
PLAY VIBRATIONS [DUREX]
With its inoffensive name, Play Vibrations became the first cock ring to be stocked by mainstream High Street
outlets in 2004. It is now in every major supermarket chain and countless thousands of couples who might never have entered a sex shop will have popped their sex toy cherries with it.
6
ROCK-CHICK [ROCKS-OFF]
The product that launched one of the industry’s most
innovative brands, Rock-Chick’s unique shape allowed women to ‘rock’ themselves to orgasm by simultaneously stimulating their internal and external bits. Great product, great packaging and it’s bloody British too.
5
CANDY G-STRING [SPENCER & FLEETWOOD]
The rude food specialists introduced the Candy G-String in 2004 and it was an immediate success in adult stores. It was taken up by many mainstream stockists too, and the iconic item is still clocking up sales today, as are the huge number of Candy spin-offs that followed it.
9
FURRY CUFFS [ANN SUMMERS]
Although there are many variations on this theme available from a number of suppliers they are a ‘signature dish’ of Ann Summers and responsible for introducing untold numbers into the saucy pleasures of soft bondage. ‘Furry cuffs’ has since become sitcom shorthand for kinky sex.
8
BONDAGE TAPE [EMPIRE TAPES]
The innovative tape that only sticks to itself has gently introduced many a newbie into the delights
of being tied, gagged and mummified - but released painlessly. Single-use garments can even be created with it. Every store should sell it because customers will keep coming back for more.
44 1 JACK RABBIT [CALIFORNIA EXOTIC NOVELTIES]
Every rabbit on the market can trace its ancestry back to this, the original rabbit, which burst into the mainstream after being featured in the 1998 episode of Sex and the City called The Turtle and the Hare. Rather astonishingly, the original Jack Rabbit is still available today - and still selling.
4
I RUB MY DUCKIE [BIG TEAZE TOYS]
One of the very first pleasure products to be made in a ‘friendly’ design, with mainstream quality packaging, Duckie has become an
industry icon over the last decade. There have since been many variations on the original and they’re all equally lovable.
3
WE-VIBE [STANDARD INNOVATION CORP]
Without a doubt, the success story of the last five years. We-Vibe came from nowhere to be one of the world’s best-selling toys. Beautifully designed, it has made friends with over a million couples and, especially now in its third, much enhanced version, its shows no signs of slowing down.
2
FLESHLIGHT [FLESHLIGHT]
Fleshlight first came to market in 1998 and earlier this year the company announced that it had sold over five million units. The male masturbator, designed so its outer sleeve resembled a torch, can be specified in a wide variety of designs including models based on porn performers’ best bits.
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