27
RUDE BOY [ROCKS-OFF]
Launched in 2007, Rude-Boy was Rocks-Off’s first venture into the male market. Its design was adapted from the Rock-Chick and it offered prostate and perineum massage with the power coming from Rocks-Off’s own bullet. So successful was Rude that there are now six Boys in the range.
26
FETISH FANTASY EXTREME [PIPEDREAM]
With Fetish Fantasy Series dominating the soft fetish market Pipedream targeted more adventurous users with the launch of Fetish Fantasy Extreme in early 2011. The gear was heavy duty and the hoods, such as this Scared Straight, were the stuff of very dark desires indeed.
25 STUDIO
COLLECTION [SCREAMING O]
Inspired is the first word that leaps to
mind when considering the Studio Collection, which came to market earlier this year. Like superheroes, all the individual sexcessories hide their secret identities from curious outsiders - in this case by masquerading as mainstream cosmetic items.
24
SEX & MISCHIEF [SPORTSHEETS]
2011 saw Sportsheets introduce a new, cleverly named brand to the soft bondage market. Sex & Mischief (S&M) boasted a wide range of competitively priced products but they were packaged in imagery inspired by high fashion. Eye-catching in-store POS completed the highly attractive offer.
23
SOFT TIP BULLET
[ROCKS-OFF]
Rocks-Off reinvigorated
the bullet market in 2010 by introducing a version with a soft silicone tip. As well as quickly warming to body temperature the soft tip offered increased flexibility in use. Excellent in-store POS supported the launch and it went on to be a volume seller.
22
FEELDOE [TANTUS]
Believed to be the very first ‘strapless strap-on’, Feeldoe’s
clever design allowed a woman to take the dominant role during sex but still receive as much pleasure as the recipient. Users have said that the lack of straps also introduces a greater feeling of closeness, as does the skin-on-skin contact.
21
CUPIDS COUCH [CUPIDS COUCH]
Probably the best known item of sex furniture, the inflatable Cupids Couch was launched in 2005. Its
ergonomic shape and strategically located arm and leg restraints allowed couples to painlessly explore a wide range of new positions. It’s still selling now and it’s been joined by a mini version.
20
SWAN [BMS FACTORY]
Swan was the first range of vibrators to be wrapped in ‘virtually
seamless’ silicone, allowing users to enjoy the whole of the toy. Every model in the Swan range was waterproof, multi-functional, rechargeable and coated in a decadent purple soft silicone skin.
19
52 WEEKS OF... [LOVERS CHOICE]
There are several lines in the 52 Weeks range, including Romance, Naughty Nights and Kinky Pleasures, and they have been staple sellers
for many years. Each pack contains enough saucy suggestions to keep a couple entertained in the bedroom for a whole year.
18 LIQUID GOLD
[
LIQUIDGOLDAROMAS.CO.UK] Aromas, also known as room
odourisers, have been a popular ‘adult’ consumable for over 30 years and Liquid Gold is the best known, certainly in the UK. Indeed, every year Liquid Gold has been a finalist in the Best Consumable category of the ETO Awards.
17
MEGA MASTURBATORS [PIPEDREAM EXTREME TOYZ]
There has never been a more attention-grabbing range of products and, just to ram the ‘hardcore’ point home, Pipedream gives them names like Fuck Me Silly. They have featured in dozens of media reports, particularly when sex shops are raided and these are the only items stolen. Awesome.
16
VIELLE STIMULATOR [VIELLE]
A true landmark in 2004, not for the actual product - a
single-use clitoral stimulator - but for the marketing campaign that accompanied it. Boots took full page ads in mainstream colour supplements to promote Vielle and it went on to sell millions.
15
ORIGINAL PEARL THONG [BRACLI]
Is it clothing, jewellery or a giver of pleasure? It’s actually all three and it also ticks the box marked luxury with its upmarket gift box packaging, complete with scented paper. It caused quite a stir when it appeared in the fifth season (Ep3) of Sex And The City.
14
MAKE YOUR OWN DILDO KIT
[EMPIRE LABS]
Originally launched in the 1990s, this kit gave consumers everything
they needed to make a clone of their own, or their partner’s, penis. It spawned a whole host of brand extensions over the years, including the Clone-A- Willy Kits.
13
RO-80MM AMMUNITION FOR LOVE BULLET [ROCKS-OFF]
Originally developed to drive Rocks-Off’s toys, the RO-80mm was released as a standalone product in 2007. With its chrome finish, distinctive shape, waterproof capability and powerful motor it quickly became a firm favourite with retail and it went on to win an ETO Best Product award.
43
Erotic Trade Only June 2012
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