the run-up to Christmas. We’re positioning the Little Rooster as much as a timepiece as an erotic toy, which makes it ideal for retailers who are branding their stores as upmarket providers of lifestyle and pleasure accessories. The Little Rooster is novel, it is stylish, it is mainstream yet edgy, it is aspirational, and it blurs the distinction between adult retailing and everyday life. Everyone from Playboy to the Sunday Times - and even Waitrose’s Ocado Magazine - loves the original Little Rooster, and now it is even better.”
The company is planning a PR campaign for Little Rooster which will start in the summer and run until Christmas.
LTC HEALTHCARE
Although our print deadlines meant ETO was unable to discover LTC Healthcare’s plans for the ETO Show prior to going to press, visitors can expect to see a wide range of condoms, lubricants and other sexual health products from the firm, in addition to the S- Wet collection of toys.
MASQUE
Masque is a brand new product which has been scientifically formulated to block the taste receptors on the tongue that recognise salts, bitters and proteins. This orally-dissolvable strip will mask the tastes associated with oral sex on a man, so instead of semen, oral sex will taste like one of four flavours (strawberry, watermelon, chocolate or mango).
Football shorts proving to be a particular favourite with retailers. Mister B will also be showcasing new lines from Pjur Man and TSX Black and it will be introducing the UK market to Power Tripper, KinkLab’s Neon Wands and Oxballs’ latest cock toys. Although based in Amsterdam, Mister B has been a regular ETO Show exhibitor for many years and it traditionally offers an additional 5% discount on all orders placed at the ETO Show.
MYSTIM
Although our print deadlines meant ETO was unable to discover MyStim’s plans for the ETO Show prior to going to press, visitors can expect to see a wide range of electrosex control units and accessories on the firm’s stand, along with its range of romantic gifts.
NET 1ON1
Net 1on1 will be showcasing the latest and best-selling items from the best-known brands from around the world including: Loving Joy, California Exotic Novelties, Doc Johnson, Topco Sales, Pipedream, Nasstoys, Lelo, Tenga, Fleshlight, Tantus, Jimmyjane, Rocks-Off, System Jo, Vibe Therapy and more. In addition, the firm will be introducing the UK market to Mitzi, a cute seven-speed bunny clitoral vibrator from Loving Joy that fits
neatly in the
Masque is brand new to the market and the only product of its kind, with patents pending in over 40 countries. Each pack contains three individually- wrapped gel strips.
“This is not a novelty item, it is a scientifically researched product developed to address an important issue among couples who may have been unwilling to talk about this in the past,” said Michael Guilfoyle, chief operating officer of Masque. “Our research indicates that men and women across a wide range of ages, income, education and geography are interested in using a product like this.”
MEDIATAINMENT PUBLISHING
Mediatainment Publishing produces a number of B2B magazines in the European adult home entertainment sector - including eLine and EAN - and it also publishes several B2C publications.
MISTER B
Specialists in the leather and fetish markets, Mister B will be promoting its own brand product ranges at the Show, which have increased significantly since it exhibited at last year’s event, with the American
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palm of the hand; Precious Metalz, a range of metal plugs at fantastic prices; the firm’s own brand of bondage rope and new look Sparkle sex toy cleaner and the Odeco range of stylish technologically advanced products, which will be on show for the very first time anywhere. And although not a brand new product, the firm’s Rev1000 will be making its debut at an ETO Show and the firm says that this will certainly be of interest to any retailers who haven’t yet seen the device in action.
Net 1on1 goodie bags will be given away to all visitors and all orders placed at the Show will qualify for an additional 10% discount.
PASANTE HEALTHCARE
Pasante Healthcare has been established over 20 years and the firm says it offers the widest range of condoms in the world, along with a large collection of lubricants. All the products the firm will be promoting at this year’s ETO Show are brand new to
the market and these include Bullet Lube, Gold Medal condoms and Fizzy Cola and Bubblegum Burst condoms.
PILLOWS FOR PLAY
Pillows For Play come in both male and female varieties, plus a number of variations and accessories. The products are inflatable devices which will accept Fleshlight-like stroker devices (male) or 99% of all vibrators (female). They are made
from 100% PU - the same material used for medical grade containers such as bags for holding blood. When inflated, via a small hand pump incorporated into the product, they hold the vibrator or stroker in place and allow the user to straddle the device and, by moving their body, control the thrusting movements of the product.
The UK and international patent-protected products are new to the market and Pillows For Play believe they can enhance the experience and retail sales of vibrators and strokers. Retailers buying three units will be eligible to buy a fourth at half price to enable them to set up an in-store demonstration model.
PLANET EARTH WHOLESALE
Planet Earth has a huge catalogue of exclusive products to promote, many of which will be on display at the ETO Show including lines launched in the last 12 months, such as last year’s ETO Award-winning PeneXt, the Madonna Intimate Desire range, StreemMaster, Erolution and Clean Stream. As some of
Erotic Trade Only June 2012
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