showcased and where they are available from. A further benefit of attending events like the ETO Show is the chance to save money. Many exhibitors offer special Show-only deals and promotions and additional discounts for orders placed on the stand. Those who buy in significant quantities can, and do, save thousands of pounds at the ETO Show. Visitors can also pick up freebies too, from certain exhibitors, and ETO will be giving away 100 Pleasure Products each day [details will be announced closer to the date on
www.erotictradeonly.com]
many of us suspected never actually ended, is back and consumers are going to be distracted for much of the summer by sporting events. Customers need a good reason to visit an adult store, whether on the High Street or online, apart from competitive pricing and excellent customer service (which is a prerequisite for everybody these days) and the very best reason of all is to see something that they haven’t seen before. The best-selling classics - like the Top 10 in our Top 100 Pleasure Products feature - are the backbone of the industry but new products are its lifeblood. The major names know this and will always unveil new lines at trade shows because it gives them the opportunity to introduce them to a large number of their customers at the same time. Of course, even if you don’t attend a particular trade show, you will still get to hear about products launched by your suppliers because lines of communication are so slick these days, but you won’t be the first to stock them and, if supplies are limited, you might not get to stock them
at all until the second production run, which could take months.
In addition to the major wholesalers the ETO Show has always offered visitors a large number of specialist suppliers, firms from overseas and brand new entrants to the market. This year there are well over a dozen firms which have never exhibited in the UK before - some which have never exhibited anywhere before - so anyone looking to source new products should find plenty to interest them.
In recent years lingerie has become an essential ingredient in most adult stores’ product mix and, without wishing to sound like Leslie Phillips, there is no better way of evaluating the appeal of new styles than seeing them worn by a lovely lady (Ding Dong!), which was why the catwalk was introduced last year. So successful was it that for 2012 there will be three catwalk shows each day, produced by Maxim Presentations with runway, lights, music and a compere announcing which products are being
It is also worth emphasising that, if you are involved in the retailing of adult products, you are a VIP in the eyes of every exhibitor. They are only there because they want to meet retail buyers so every stand should be of relevance to you. So the ETO Show offers visitors who trade in adult goods unrivalled networking opportunities, the chance to source new products and potential new suppliers in a single location on the same day, the prospect of saving money on their orders and it is the only show of its kind in the UK. What more could a visitor want? Ease of access, central location, the option to attend on a Sunday or a Monday... done, done and done, and did we mention that it’s completely free of charge for visitors?
The 2012 ETO Show takes place on Sunday the 24th and Monday the 25th of June in the Pavilion at the National Exhibition Centre (NEC) which is easily accessible from the UK motorway network. There is ample parking (though the NEC does charge for this), direct train links and five major hotels on site. If you would like to attend the ETO Show we do ask that you pre-register but this is quick and easy and totally free of charge - simply go to
www.etoshow.com and click on the ‘Register Now’ button on the home page. It takes less than a minute to register and you will receive a confirmation email upon completion. All persons wishing to attend the event must register separately. You will receive a pre-printed entry badge through the post about a week before the event starts. The ETO Show opens at 10.30am both days and closes at 5pm on the Sunday and 4.30pm on the Monday.
There are dozens of annual trade events held around the world and it is worthwhile for adult retailers to attend as many as they can, but cost, time and geographical issues will probably limit most to just a few each year. For UK adult retailers, lingerie boutiques, online stores and party planners the ETO Show is one they really cannot afford to miss. If you would like to join us at the ETO Awards
Dinner, on the evening of Sunday 24th of June, in the Oasis Suite at the Crowne Plaza hotel (just a few minutes’ walk from the ETO Show itself), tickets cost £95 each and include a champagne reception plus three course meal with wine and the opportunity to celebrate with all this year’s ETO Award Winners. Please email
jonathan@etoshow.com for more details. We look forward to seeing you there on the 24th
and 25th. 32
Erotic Trade Only June 2012
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