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ISSUE 102 JUNE 2012 EDITORIAL


Tel: +44 (0) 1633 877 177 E-mail: editorial@erotictradeonly.com


Editor: Dale Bradford dale@erotictradeonly.com


Features Paul Smith Editor: paul@erotictradeonly.com


Address: Unit 15, Coed-Arian House, Oldbury Road, Cwmbran NP44 3JU


ADVERTISING Tel: +44 (0) 1253 895 767 E-mail: advertising@erotictradeonly.com


Publisher: Lee Schofield lee@erotictradeonly.com


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Advertising Michelle Yates Assistant: michelle@erotictradeonly.com


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Managing Tom Stock Director: tom@erotictradeonly.com


Operations Lesley Hunt Manager: lesley@erotictradeonly.com


Production: Dominic Stock


Address: ETO, Unit 2, The Old School, Church Street, Biggleswade, Beds SG18 0JS


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No part of this publication may be reproduced, stored in any form of retrieval system, or transmitted in any form without the written permission of the publishers. All rights reserved, including translation into other languages. Erotic Trade Only and all its contents is copyright Media on Screen Ltd. 2012. All trademarks and copyrights are recognised and are acknowledged to be the property of their respective owners. Whilst every care is taken during the production of this news magazine, we cannot be held responsible for any errors which may be included as a result of information provided by third parties. For more information on Erotic Trade Only visit www.erotictradeonly.com


DIARY DATES...


JUNE 24 - 25 ETO SHOW/ETO AWARDS


NEC, Birmingham www.etoshow.com JULY 14 - 16


ANME SHOW Los Angeles, USA www.anmefounders.com


AUGUST 17 - 19 ASIA ADULT EXPO


Macau, China www.verticalexpo.com SEPTEMBER 3 - 5


SCALA PLAYHOUSE TRADE FAIR Almere, Holland www.scalaplayhouse.com


SEPTEMBER 10 - 12 INTERNATIONAL LINGERIE SHOW


Las Vegas, USA www.lingerieshow.cc SEPTEMBER 10 - 12


AVN NOVELTY EXPO/O AWARDS Las Vegas, USA www.noveltyexpo.com


OCTOBER 3 - 5 EROFAME


Hanover, Germany www.erofame.eu OCTOBER 5 - 7


LONDON FETISH WEEKEND


London www.londonfetishweekend.com


Tony Levine of Big Teaze Toys... 70


The wisdom of crowds should never be underestimated and when I read out the list of the ‘worst’ retailers to a group of friends, heads nodded in ‘yeah I agree with that’ gestures. As did I. Halfords, Poundstretcher, JJB and JD Sports, TK Maxx, Primark and PC World are all places I would only visit under duress - and then I would just get what I needed and escape the acrid atmosphere of indifference as quickly as I could.


The results of this survey will have been brought to the attention of those firms’ boards and perhaps it will act as a bit of a wake-up call. It should do, because as Which? editor Martyn Hocking said: “With household budgets squeezed, people are becoming choosier about when and how they purchase products. High Street shops cannot afford to give customers poor service if they want to tempt shoppers away from their computers and back to the High Street.”


Incidentally, I would also largely concur with that survey’s opinion of the ‘best’ retailers - which included Apple, John Lewis, Richer Sounds and the Disney Store. Anyone thinking of opening an adult store today would, I think, prosper if they took their inspiration from those palaces of pleasure.


And talking of ‘inspiration’ and ‘pleasure’, Absoloo.com, a French e-retailer of adult goods, earned a round of applause from this office last month after capitalising on the launch of epic PC strategy game Diablo III. Absoloo asked ‘game widows’ to visit its Facebook page and post a photograph of them holding a copy of the game and, in return, they would receive a voucher for a free sex toy. Bravo Monsieur/Madame!


If you’re looking for inspiration for your retail business I very much hope you choose to spend a day or two with us in June, at the ETO Show at the NEC. A full preview of the event can be found in this issue and I look forward to seeing you there.


Until then... Dale Bradford, Editor


After all we’ve been through over the past four years, can there really be any retailers left with staff who couldn’t give two hoots about their customers? Consumer group Which? discovered that there could indeed, in its May 2012 customer service survey of more than 11,000 consumers.


ETO Show 2012 Exhibition Preview The ETO Show opens its doors on Sunday 24th June. Here we preview all you can expect to find...


The ETO top 100 Pleasure Products - part 3 Time to reveal the cream of the pleasure products parade...


To be or not to be licensed - Act 2 Shakespearian puns aside, Paul Smith completes his licensing examination by concluding that, maybe, all’s well that ends well...


Inside View - DVMEnterprises Just films? No way - ETO finds the complete adult business from distribution to retail...


Employment law changes on the way


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30


42


46


50


Allison Cook examines recent tweaks to current legislation...


The Ann Summers Column Katie Byrne details massive growth on social media platforms...


And now for something completely different Emily Dubberley prepares for summer changes in store...


Mystery Shopper Edinburgh revisited


Buyer’s Guide Charts


ETO Directory Webwatch That’s Life


Readers’ Lives


54 56


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60 62 66 67 68 69


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