FIRST TIME VISITORS
WHAT IS THE ETO SHOW? It’s the UK’s only dedicated trade event for the adult sector. Exhibiting will be all the UK’s major wholesalers along with a wide variety of specialist suppliers from the UK and overseas. Expect to see everything from lingerie and costumes to sex toys and even erotic literature publishers. The ETO Show is a strictly trade-only event.
IS IT WORTH ME ATTENDING? Yes, if you are involved in adult retail in any capacity, be it on the web, High Street or through party plan. This is the only event of its kind in the UK. You will be able to source new suppliers, see new product ranges and take advantage of exclusive special offers.
WHERE AND WHEN IS IT? It’s held in The Pavilion, at the NEC, in the midlands. The NEC is a purpose-built exhibition complex which was chosen for its central location and ease of access from anywhere in the country - just leave the M42 at Junction 6 and its entrance is on the roundabout at the end of the slip road. If you need a map or more detailed directions please visit
www.thenec.co.uk. The ETO Show takes place on Sunday 24th and Monday 25th June and the opening hours are 10.30am - 5.00pm on the Sunday and 10.30pm - 4.30pm on the Monday. The NEC has provision for parking 22,000 vehicles.
WHAT IF I DON’T WANT TO DRIVE? The NEC benefits from fantastic rail and air links (visit
www.thenec.co.uk for more details).
HOW MUCH DOES IT COST TO ATTEND? Nothing at all. All we ask is that your line of business is the adult industry. [Please note that the NEC does charge for parking though.]
CAN I BRING MY STAFF? You are most welcome to and it will help your business if they are fully up to date with the latest products and developments in the marketplace. Please note that the ETO Show is a licensed event and no persons under 18 can be admitted.
OKAY, I WANT TO COME - WHAT DO I DO NOW? Visit
www.etoshow.com, click on the Register tab at the top of the page, fill in a few details and you will then be sent a free entry badge through the post, giving you fast-track admission.
I HAVEN’T GOT INTERNET ACCESS. CAN I JUST TURN UP ON THE DAY? Yes you can, but please be aware that your details will need to be taken before you can get in, so you will have to queue a little longer.
DO I NEED TO DO ANYTHING ELSE? Bring a business card or letterhead with you - even if you have an entry badge, you will still need additional proof of trade status to gain admittance.
WHAT IF I WANT TO STAY OVER? There are many hotels within a mile or so of the NEC although most people will be staying at the Crowne Plaza, located right alongside the NEC, which is also where the 2012 ETO Awards Dinner will be taking place on the Sunday evening.
I’VE GOT ANOTHER QUESTION... If you need any additional information visit
www.etoshow.com or email show organiser Jonathan Kirk via
jonathan@etoshow.com
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ingenious device, also called Celebrator, that turns ordinary electric toothbrushes into sex toys.
Since that product was launched the firm has added Celebrator Complete, which is almost a reinvention of the electric toothbrush motor unit, with the aim of making it more suitable as a sex toy. Celebrator Complete is therefore a lot quieter, waterproof and it now offers two speeds of intensity. And perhaps best of all, the bright pink Celebrator Complete will also
accept toothbrush heads, so it remains a dual purpose device that can be left in plain sight without fear of embarrassment.
COBECO PHARMA WHOLESALE
Cobeco Pharma Wholesale is a regular exhibitor at the ETO Show. The company is a distributor and producer of pharmaceutical products, dietary supplements and cosmetics. It was founded in 1995 and initially focused on food supplements, before adding cosmetic products to its portfolio. It now has its own manufacturing division which boasts state-of-the art production methods, clean rooms, bottling and labelling facilities.
Although our print deadlines meant ETO was unable to discover Cobeco Pharma’s plans for the ETO Show prior to going to press, visitors can expect to see a wide variety of sexual enhancement products. In previous years the company has showcased lines such as Chocoline, a chocolate lust enhancer, Star White lightening cream for sensitive areas and ViaTight vagina tightening cream.
CREATIVE CONCEPTIONS
Creative Conceptions will be featuring all of its well- known and award-winning brands and ranges, including ID Lubricants, Screaming O, Skins Condoms, Sportsheets, Sex and Mischief, Monogamy, Ball and Chain and Kheper Games, as well as
showcasing exciting new products that are only just available. In addition, since the last ETO Show, Creative Conceptions has partnered with the very popular Lover’s Choice brand, Moodzz and Tease & Please. Visit stand A15 to see the full ranges and also the beautiful new packaging that is sure to enhance the sales of the already successful 52 Weeks products from Lover’s Choice.
New products making
their
UK debuts include: Stick a Dick - Geek
Edition, the follow up to Stick
a Dick - Hunk Edition; Studio Collection from Screaming O, the multi-function range of intimate toys which takes its inspiration from couture fashion and high quality cosmetics; ID Frutopia, an all-natural fruit flavoured lubricant in six flavours; ID Velvet, the luxurious new silicone lubricant which also serves as a skin conditioner and moisturiser; Kama Poker, the new game in which the worlds of poker and Kama Sutra meet and combine; I O U A Night to Remember Invitation Panties from Ball & Chain Games and the Game of Compromising Positions from Kheper Games, a large game that is meant to be spread out on top of a bed or in front of a fireplace.
A Show promotion will focus on Skins Condoms and Creative’s Sam Rigby said: “The key to any consumable product is the fact that the experience with the product is so good that your customer will need to keep coming back to you for more. Repeat sales on Skins Condoms are very high with customers remarking on their crystal clear look when worn, their comfort and ease of use due to the extra lubrication, their natural feel and also the fact that they do not have the tell-tale smell of latex that can often be associated with condoms. We know from customer feedback, that when people try Skins, they will come back for more so our Show offer this year will be a very special Buy One Get one Free offer on all 12 Skins and 4 Skins packs. This will be supported by free in- store marketing back up for retailers to promote this offer, allowing them to offer their customers great value and more importantly securing repeat custom in the future.”
CYREX
Cyrex will be showing its full range of ElectraStim and She-Stim electro sex toys. The latest addition to its range is the Tadpole electro stimulation egg. This is intended for use while out clubbing or at a more daring dinner party and is ideal for use with the Cyrex remote controlled stimulator. It has a soft silicone tail to ensure
comfort and can be used for anal or vaginal insertion.
New customers will be
offered a 5% discount plus a free retail POS display bundle.
DARKER ENTERPRISES
The wholesale arm of the UK’s leading chain of licensed stores will be promoting all the brands it distributes including Hott Products, System Jo, Wet lubricants, Blush Products, Evolved Novelties, Man
Erotic Trade Only June 2012
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