the Great Depression, and the problems are likely to continue for the next few years.
How are people fitting theme park visits into their budgets and lifestyles as the recession continues?
People are becoming ever more budget-conscious but are still taking short breaks and days out. The “staycation” holiday market is still there, which is good news for regional theme parks.
How are the parks shaping their offerings to dovetail with this consumer behavior?
Special celebrations, targeted capital reinvestment, package deals, holiday events and hotel nights are all part of the strategy. While we are seeing discounting at some parks, other operators are looking at offering added value; upcharging rather than discounting. There are not many big theme parks in Europe and the view of most operators is that they provide a quality, fun day out. They have continued to invest in enhancing their products and people have continued to visit without the need to offer big discounts. However, we haven’t seen admission prices rise a great deal during the recession.
Halloween has been getting bigger and bigger; it’s a very busy period at a lot of parks now. Christmas opening is popular at many parks too. These events provide guests with a different experience to the normal park operation and serve to drive repeat visits.
Is there any new activity on the developer or investor front?
There has been some renewed development interest this year. In terms of potential new developments,
p43 2.8%
2011-10 Europe top 20 amusement / theme parks growth
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102