‘AECOM is now working on a study to evaluate the statistical relationship between daily attendance versus forecast and actual weather.’
indicate that severe weather events can have a disproportionate impact on annual attendance.
Supporting this finding is Water Country USA in Williamsburg, Virginia, which was closed for almost a week due to the hurricane, resulting in a decline in attendance of around 61,000 for the year to 723,000. Similarly, the aptly named Six Flags Hurricane Harbor in Jackson, New Jersey, had to shut down for a few days and also experienced a similar decline of approximately 50,000 visitors. Likewise, Splish Splash in Calverton, New York, experienced a decline of nearly 43,000 visitors due to the hurricane.
Elsewhere in the U.S., the sun shone on waterparks. Capitalizing on good weather and still growing into the market was Wet ‘N’ Wild in Phoenix which led the U.S. water park pack in growth with an estimated increase of 36,000 visitors to reach a total of 461,000 for the year. Solid growth was also reported by Schlitterbahn and Zoombezi Bay.
p21
-61.0k
Water Country USA decline in visitors since 2010
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