105.1m Asia top 20
amusement / theme parks visitors in 2011
thrill. Visitor mix has a considerably higher element of tourism than in the U.S. Even those parks near cities, that have an urban population to draw from, will still generate a lot of visitation from tourists coming from other areas, which don’t have these kinds of parks. People are still coming in from rural areas to bigger cities. In the U.S., theme parks and amusement parks are ubiquitous — every city has them. In Asia, most people don’t have parks in their home towns, so when they are traveling somewhere its very common to include a theme park visit on their itinerary.
Is there a distinct, entrepreneurial and business community forming around themed entertainment in Asia?
The attractions industry in Asia is fragmented, rapidly evolving and with few industry associations. However, the International Association of Amusement Parks and Attractions (IAAPA) is greatly expanding their footprint in Asia with a growing educational program and industry awareness. The Asian Attractions Expo planned for June 2012 in Hong Kong is expected to draw thousands of attendees and help future industry growth. Regional associations in China, India, and South East Asia are also expanding their presence. TEA is also looking to expand into Asia with more industry representatives and events.
We’re seeing a surge of companies intending on setting up in multiple cities. They tend to start out with somewhat smaller attractions in mixed- use complexes and destinations. In China, larger developers and entertainment-oriented development companies are looking at portfolios of attractions, theme parks and marine parks. They are able to capitalize after building one or two. Other cities will see what they’ve built, and invite them to build more, sweetening the deal with incentives.
OCT is the biggest such group. They have been expanding their parks into various cities as a result
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