increase in attendance at the Top 20. From the West Coast comes another impressive example: SeaWorld San Diego, which in 2011 opened the new One World One Ocean show with Shamu and Baby Shamu, and Turtle Reef, a multi-faceted attraction, experiencing double-digit (13 percent) attendance growth.
How did Orlando do overall, in 2011?
Parks in Orlando continue to benefit from its steady growth as a domestic and international destination, with the Orlando metropolitan market estimated to have had 54.3 million tourist visitors in 2011, 3.6 percent more than in 2010. This annual growth in spite of the weak economy is outstanding. What is even more amazing though is to remember that only 10 years earlier in 2001, a devastating year generally, and for tourism industries in particular, the Orlando metro market had only 40.8 million tourists.
Did the industry also see growth in Latin America?
It was a bit of a challenging year for some of the top parks in Latin America, with estimated total attendance growing modestly by 0.7 percent to 13.4 million in 2011.
There were some bright spots, though. Leading the Latin America theme/amusement park pack in terms of growth was Parque Mundo Aventura in Bogota, Colombia. The park reported attendance of 1,208,000 — an increase of 218,000 visitors or 22.0 percent. This was driven primarily by the opening of a new area of the park, Bogotá Turistica, which has a new rollercoaster, as well as additional special events. Also in Bogotá, El Salitre Magico reported 1,101,000 attendees, up 144,000 visitors or 15.0 percent, driven by a combination of special events, such as bringing snow into the park for a month, and a successful new marketing campaign.
p19 13.4m
Latin America theme parks total visitors in 2011
66.4m
Orlando theme parks total visitors in 2011
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