What were some of the specific improvements and expansions?
Ocean Park added several new “lands” and over a dozen attractions, including a major aquarium themed zone, Aqua City, mountain top thrill rides and Rainforest Adventure. Later this year the Arctic Adventure zone is expected to open, giving another new attraction. Lotte World added a new indoor children’s interactive play area that seemed to be the primary driver of its attendance explosion. Hong Kong Disney added Toy Story Land with five new attractions and more in the pipeline.
These are substantial expansions, not just the addition of one new ride, but of whole new areas for guests to explore, and the market response has been very quick. These expansions are not just a continuation of the same level, but rather a higher standard of quality than the rest of the park in terms of theme, technology and attraction. They’re taking the opportunity to raise the bar for the property and for the industry. It lifts the overall profile of the park and fills in segments that had been missing. Ocean Park’s expansion included a lot of retail, food and beverage, driving up per caps. In their new aquarium, Ocean Park added a high end restaurant that is very different from its other food and beverage product offerings.
Would you say there is still plenty of room for the industry to keep growing in Asia?
Yes, we are still a good way from the saturation point. Owners of the parks have plenty of opportunity with a growing market fed by a growing middle-income sector, to make incremental investments in their own product and generate strong financial returns. High-quality new parks are being well received; Universal Studios Singapore completed its first full year of operations and according to their financial
p31
5
New attractions at Hong Kong Disneyland opened in 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102